Lights! Camera! Igintion! Why Do Carmakers Pay $600 to Place Their Autos in Movies?

Written by Jack Smith

Continued from page 1

BMW had greater luck placing its Z3 roadster inrepparttar 1995 Bond flick “Golden Eye.” While this was a tremendous commercial success, it alienated Bond purists and Bimmer-philes alike, who agreed that while Bond would have been happy to driverepparttar 135714 larger, more powerful M5 muscle car, he wouldn’t have stepped foot inrepparttar 135715 dinky Z3.

However coveted such exposure onrepparttar 135716 big screen there’s a fine line that separatesrepparttar 135717 credible fromrepparttar 135718 contrived and audiences are quick to makerepparttar 135719 distinction. "When placement is gratuitous or clumsy neitherrepparttar 135720 product nor audiences norrepparttar 135721 moviemakers are served,” says Martin Peters, Media Relations Manager for Porsche. “Porsche is known as a high performance car but we don't seek out outlandish action stunts with Porsches flying throughrepparttar 135722 air. From our standpointrepparttar 135723 best placement shows our cars doing what they were built to do, in situations that flow naturally fromrepparttar 135724 plot and character."

Today, though Porsches are synonymous with power, speed, and sex appeal,repparttar 135725 marque has avoided being type cast. In "Mission Impossible II", it's hard to imagine Tom Cruse atrepparttar 135726 wheel of anything less than a Boxster while racing throughrepparttar 135727 mountains of Spain . Likewise, though Reese Witherspoon may first appear ditzy in "Legally Blonde", she radiates future greatness when she arrives at Harvard Law School in a pink version ofrepparttar 135728 same model. In Disney's "The Kid", Bruce Willis' fastidious tastes are evident in his sprawling, ultra modern home and his sleek black Porsche 911. In "Hollow Man", we know ueber-tekkie Kevin Bacon is going to pushrepparttar 135729 envelope of scientific research byrepparttar 135730 way he handles his 911 coupe.

However disparaterepparttar 135731 characters, says Peters, each movie expresses a different aspect ofrepparttar 135732 Porsche experience. "You have to be true to your brand. You can't be all things to all people. It helps to have a director who understands cars.”

To sayrepparttar 135733 least, that pretty much describes director David Ellis,repparttar 135734 man behind some of movie-dom's most thrilling high speed scenes in such action epics as

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Renting a Car--How to Survive Financially!

Written by Larry Denton

Continued from page 1

An additional expense of renting a car isrepparttar insurancerepparttar 135562 company sells. The term "insurance," byrepparttar 135563 way, is a misnomer since rental car companies aren't licensed to sell insurance. What they are selling are waivers, so you're not onrepparttar 135564 hook for any damage caused in an accident.

The three kinds of waivers "encouraged" byrepparttar 135565 major car rental agencies are as follows: physical damage waivers that cover any harm done torepparttar 135566 rental car; liability waivers that cover any harm you do to others and their property while inrepparttar 135567 car; loss damage waivers that cover theft, vandalism and loss of use, which coversrepparttar 135568 rental feesrepparttar 135569 company might lose whilerepparttar 135570 car is being repaired.

Your personal car insurance might cover these occurrences, but they might not! The only way to know for sure is to call your auto insurer and ask about insurance coverage on rentals. Even then, your personal insurance may not cover rentals abroad, or certain vehicles such as SUVs, trucks, vans and campers. Do a little research now, save yourself some money later.

When it comes to fueling plans you also have a variety of options. You can: prepay for a tank of gas when you rentrepparttar 135571 car (favored byrepparttar 135572 car agencies since you probably won't use a full tank);repparttar 135573 worst deal is simply turningrepparttar 135574 car back in empty since you could be charged about $5 a gallon plus a re-filling fee. The best choice--pay for onlyrepparttar 135575 gas you do use. Make surerepparttar 135576 tank is topped off when you pick uprepparttar 135577 car, and leave yourself enough time to find reasonably-priced gas nearrepparttar 135578 airport onrepparttar 135579 day you leave so you can re-fillrepparttar 135580 car yourself.

Always comparison shop, even onrepparttar 135581 Web. Major car rental companies often offer Web-only discounts--take advantage of them whenever possible. Checkrepparttar 135582 Car Rental Center, as well asrepparttar 135583 individual car rental sites. Ask about discounts for membership in national organizations (like AAA or AARP) or special rates for frequent-flier programs or credit card plans you may enjoy. They frequently offer good deals on car rentals.

Whether you book online or by phone, you can usually get a much better price by renting well in advance of your trip, especially if you reserve during a low travel season and travel in a high season. Make sure to askrepparttar 135584 agent about restrictions, additional fees and insurance costs.

Finally, be careful to coordinate pick-up and return times so as not to be charged for an extra day. Best wishes for safe traveling.

Larry Denton is a retired history teacher having taught 33 years at Hobson High in Hobson, Montana. He is currently V.P. of Elfin Enterprises, Inc., an Internet business providing valuable information on a variety of timely topics. For a garage full of suggestions, resources and advice about car rentals, visit

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