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I think it’s important to point out difference between a vision and a mission statement. Your vision should provide a higher calling to a greater good while your mission statement should provide a framework for your existence in relation to your clients. The former speaks to heart while latter speaks to mind. Your vision answers question, “what really matters in this world ” and your mission statement answers question, “what really matters in my clients world.”
Build Partnerships with Other Companies with Great Brands
In every industry, you can point to one or two companies that stand out from rest of crowd in terms of their reputation. Your goal is to find those companies with excellent reputations, who don’t compete with your company, and develop strategic alliances with those companies. Online, this strategy is known as affiliate marketing. I’ve heard other companies calling it a formal referral network. Whatever you call your partnerships with other companies, make sure you leverage those relationships with non-competing businesses that sell to your demographic.
There’s a saying that goes, “Birds of same feather flock together.” When two or more corporations enter into a partnership or work together; their reputations may be attributed to each other. Keep this in mind as your think about other businesses to form partnerships with.
Become World Famous
Becoming world famous should be one of your major objectives in your long term business strategy. Why? Because building a business that draws best of best requires a brand that is known around globe. How many people do you know that want to work at Microsoft just because it’s Microsoft? Building a world famous brand should be your ultimate goal in visibility of your business. How do you get world famous? You start working on it today. Remember, journey of a thousand miles begins with a single step.
Mike Nacke is a speaker, author, and consultant to business owners, managers, and recruiters. He has helped companies save millions of dollars by developing unique hiring processes that turn hiring into a measurable science. His clients range from fortune 500 companies to small businesses. Visit www.mikenacke.com for more information on reducing labor costs and increasing workforce productivity.