Finally, make sure you educate your customers in just how far you're willing to go for their benefit. If your employees understand that you are not in business of merely selling products and services, but rather in business of caring for your customers' needs, you'll be on road to success.

Your company philosophy should reflect fact that you are anxious to listen, be flexible, and respond to your customers needs. If you live by these words, you'll be identified as a customer-driven organization.

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