2. Invest time and energy contacting local newspapers, magazines, radio and TV stations. While avoiding becoming pushy, be persistent. Convince journalists that you are an expert in your field or your story is newsworthy. In event that their editorial calendar does not include a story such as yours, offer your help to them and let them know that you are available when they need your expertise. Journalists always want a good, well-researched story and will always use every resource available to them. Remember, though, that not everyone will be interested. If your story idea is turned down, try to ask why and use that information to bolster your next story pitch.

3. Make sure that you really have a good story to tell. Do not waste a reporter's time. Few journalists will care if you are hiring a temporary worker, or whether you bought a new modular furniture system. Make a list of story pitches that you can offer to your chosen media outlet. Brainstorm with your family, business partners or friends to help you come up with good stories about you and your business. Sometimes, what may be "normal" for us may be inspiring for other people.

4. Have a good angle. Journalists always look for fresh, provocative story ideas. Develop story angles that you yourself would want to read in a newspaper or watch on television. If you are a caterer, for example, one angle could be increasing number of customers who wants catered food instead of going out to restaurants. If you are a home-based travel agent, you can pitch a story on preferences of seniors when traveling abroad.

5. Make your pitch. Write down your story angle and send it to journalist in a "pitch letter." Your letter may start with a question or interesting fact about your business that could interest your target media's audience. This is called your "hook." Then develop your story idea, stressing how it could benefit their audience. Make your sales pitch no longer than one page, and be sure to include your contact numbers.

5. Strive to improve your ad copy and techniques you use to market your products to your visitors.

In addition, don't become complacent with your product -- continue to improve and update your product so that it will better meet your customer's needs and be more attractive to your visitors.

6. Track and test which ad copy, sales, and promotions bring you in best result. This will save you time and money by helping you to pin point what works best for you in marketing your products.

7. Add a sense of urgency to buying your product by offering your visitors a limited time only discount.

For instance, you could offer your special discount to only your next 100 customers or to only customers that buy your product before a specific date.

8. Increase your product's perceived value by providing your visitors with a way to earn an income promoting your products. For instance by creating an affiliate program your visitors and customers can join or by giving your customers resell rights to your product with their purchase.