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4. Scattered Web Site
When designing your site, make sure it has a pattern that leads your visitor. Get several people (friends or relatives) to visit your site and watch them as they navigate. Notice places where they stop (as if they're finished) and also links that they click on. Organizing your site to lead visitors is very important whether you're leading them to buy something or just to click and go to another place in your site. Customers are silently begging to be led.
SOLUTION: Take a look at flow of your site. Design it in a fashion that always continues like this...
Make sure that graphics don't get in way of your lead. If visitor stops in middle of home page to click on a graphic or banner before getting to your sales page, they may never return. You've got one chance to get visitor's attention and keep it. Make most of it.
The most effective way of selling on internet is to personalize your web site to reach your target audience. Many web sites are general and try to reach everybody. The reality is that you can't be everything to everybody. The business owners who are successful on web normally have very specific products or services that target a niche market.
SOLUTION: Make your site as personal as possible. As you're writing, pretend that you are face to face with customer. Present your web site in such a way that visitor feels like he just walked into a store in his hometown. Also, stay focused on your target customer (one who would be interested in "your" product.)
These five mistakes should be avoided at all costs if you want to build an effective and successful web business.
Design your site to sell!
Candice Pardue, webmaster of Online Success for Internet Business. Ever thought of designing your own web site? Now you can learn how to design your own personal or business web site from home with the Web Design Training Course for beginners. Simple step-by-step design instructions. Go here for details...