Continuing with life coach illustration, what type of women, what age areas, what type of self-development or improvement topics are they purchasing now? What is regular step past this? What "new" hot topics in marketplace that meshes with your area? If you attend a workshop, conference or seminar, examine topic, and take notes on type of women attending. Record or ask their age group. Ask a few to complete a survey while they are there.

Ask one way, then another, and create a list of no more than six multiple choice, yes or no, questions to ask. Then continue to ask with whomever you meet, wherever you go. Talk with workshop leader or conference marketing people and find out who they were targeting and why. If event is a match for you, collect copies of all their marketing materials for language learning.

Ask friends, family members, or colleagues. Even if they don't think these groups fit within your current focus. Just remember not to stay off focus when doing so. If you attend a coaching school, ask other coaches that do what you want to do. What are their clients into, what are they selling them or what ideas have their clients told them that they are looking for?

Your survey method you use is up to you. To ease into it, you will want to ask in form most comfortable for you at time. However, caution, most everyone chooses written form first in order to avoid any negative responses. In a B2B survey, negative responses never occur. Everyone knows why a survey is important. In B2C (business to consumers) be careful not to cross line of interrogation or too personal. Ask politely, with respect, and share why you want to know.

The number one rule of getting survey responses -- is KISSing questions -- "keep them short, simple and as specific as you can at time." Special note: Don't use contraction and in your sentences. The contraction "and" creates a multiple question, stacks questions, which confuses readers and listeners on what you really asking.

As you go through experience of completing your surveys, new clarity will flower. The gender equation gets more specific, age group narrows, and rest unfold. One industry category might begin to show you where there is greater revenue generation. Allow data to drive you towards right direction. Don't try to control or drive it yourself. That struggle will cost you dearly.

If you're survey request is in form of writing, you can offer something in return for an exchange of their time. Usually saved for longer surveys, you can create a reward for short surveys too. It’s its too early in your survey process to know what prospects want, offer something generic. Match gift with amount of time it takes them to complete survey. If this is case, offer something generic. Offer a $5 gift certificate from Amazon.com. If local, ask you're favorite restaurant if you can offer a discount coupon that they will honor. There is some fr*ee portion to amount donated on restaurant’s part because it increases their clientele list.

It’s time to survey. Allow patience, time, and you will want to schedule this as a regular routine in your business. Next, plan your services and products to meet those needs and then generate your business plan around them.

(c) Copyright 2004, Catherine Franz. All rights reserved.

There's too much world travel, deep sea fishing, and shopping for 2nd and 3rd homes for millionaires to be bothered with wondering whether they got themselves into every corner of web that their market surfs!

Do YOU Have What it Takes to Make it Online?

I have a test for you to complete. If you saw "Spy Games" with Robert Redford and Brad Pitt, you will remember that Redford was training Pitt to be a spy, and a darn good one at that. In one scene during Pitt's training, Redford and Pitt are standing outside a big apartment building.

Redford turns to Pitt and says "You know anyone in that building?" Pit says "No." "In five minutes, I want to see you standing on outside balcony of one of top floor apartments," Redford told him.

Pitt was clearly taken aback. You see, Redford was teaching Pitt to befriend people almost instantly, gain trust, and go places and do things no one else would dream of doing to be best spy he could possibly be.

His life depended on it. The scene cuts away, but we are left with feeling Pitt had no trouble with this task because next scene was of Pitt as a full-blown professional spy!

I want you to pretend right now that your life depends on getting a very highly prized link from one of biggest sites in your niche. Either through an article, a plain reciprocal link, or other means, WITHOUT spending a dime on it. And I want you to do it in 24 hours.

Taking what you know right now, and realizing that now your life depends on how good a marketer you can be, come up with a plan that requires you to "befriend" a webmaster, CEO, whoever person in charge of your "target" site is. And I want to see you standing on THEIR "balcony" waving to me (with your link) in 24 hours.

Think you can do it? Seems almost trivial when put in perspective that if your life depended on it, and you HAD to find a way to get onto a site with some sort of free publicity, that you could certainly find a way. I mean, in big perspective, this certainly is not an impossible task by any stretch whatsoever.

I want to see what you are made of. How bad do you want prize? Because after you complete this task, Power Linking world is going to open before you and you will start to see internet marketing in a whole new way, from that day forward.

If you do this and succeed, you are on your way to becoming a pro, and a very rich person indeed.

You now have 23 hours and 56 minutes to complete your task! Grab your copy before your competition does at

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