Continued from page 1
3. Compose body of your press release. A short (3-4 paragraphs), newsworthy press release will grab attention of editors, which will in turn get you publicity-and for only cost of emailing, faxing or mailing release. The release has to highlight uniqueness of your business-what differentiates you from your competitors. If you can't think of a unique thing about your company-wait until you can before you send out release.
Here are a few newsworthy topics to write about in your release:1. Grand Opening/Re-Opening of your business, e.g. an interesting story about why/how you started your company and target market of your business.2. The results of a recent survey your company created, e.g. provide results of survey to news media.3. Tie Your Company to an Upcoming Holiday, e.g. a company that makes Hawaiian lays in National Luau month or if you work at home and it's Home Based Business week. 4. A strategic partnership that your company has formed: e.g. Annabelle's Organic Baby Food has formed an alliance with Shannon's Baby Gift Baskets.5. Include a short, concise company profile or business owner bio at bottom of release. If editors have never heard about your company, this is place to give them some additional background information or to give them your standard company description.
After writing your release, edit it and re-edit it. Get rid of words that are not necessary. Make sure sentences are easy to read and even easier to understand. Use strong and lively words in your release.
Format your press release to be double-spaced on one page and at end of release type "# # #" so editors know they have reached end of your press release. Remember when you distribute press release to only distribute it to publications where readers would be interested in your subject and make sure release is real news and not an advertisement.
Dana Victoria Sophia, a small business consultant/coach and publicist to women entrepreneurs across the country, actively assists women in achieving their business goals through her website for small business coaching (www.DanaSophia.com) and her website for small business public relations (www.SophiaPR.com). She can be reached at Dana@SophiaPR.com.