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1. Your customer base: Your site and your newsletter are good starting points, after all, these people already like your products. Put a link on your homepage that says "Webmasters: Make Money!" and talk up your affiliate program in newsletter on a regular basis, stressing that your affiliates can sign up for free and start making money right away.
2. Other businesses: Target business that, say, focus on pets, but that are not your direct competition. Send an email to each business inviting them to join and put "Affiliate invitation" in subject line of your email. Also mention each business and/or business owner by name in body of your message to lessen chances that it will be deleted as spam.
3. Your friends and acquaintances. Come up with a short blurb that talks about your affiliate program and ask everyone in your address book to send it to everyone in their address book.
4. Professionals: Veterinarians, breeders, etc. Anyone who deals with pets is a potential affiliate.
Which program should you use?
There are so many affiliate programs that choosing one can be a daunting task.
I use AffiliateTracking.net ( http://wetrack.it/az/af.cgi?36854 ) for all of my sites, mainly because their customer service and support is phenomenal - they had my first affiliate program up and running in just days - and they're also very reasonably priced. In addition, multiple sites can be promoted in same basic package; there's no need to spend extra for every site.
I heartily recommend AffiliateTracking.net, ( http://wetrack.it/az/af.cgi?36854 ) but you can find other similar companies by doing a simple search for "affiliate tracking" in your favorite search engine.
No matter which company you go with, you could have others promoting your site and making sales for you in just a couple of days!
====================================== Katy Terrega is a writer and webmaster who uses AffiliateTracking.net ( http://wetrack.it/az/af.cgi?36854 ) for two of her sites: The-Write-Resume.com ( http://www.the-write-resume.com ) and Sex-Writer.com ( http://www.sex-writer.com ). ======================================