Let's get personal: Putting your personality to work for you

Written by Wynn Wilder


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Is your site cold and technical or warm and welcoming? Does it have a personality that will keep a viewer coming back just to see what is said next? You may not make a sale offrepparttar first visit, but that is okay. The more they visit your site,repparttar 132578 more they trust you andrepparttar 132579 more they tell others. Word of mouth advertising, just because your site has personality.

Being a People Person A salesperson is often referred to as being a 'people person.' Why is that? Simply put, everyone likes them. No matter what their surroundings are, or what they are selling these type of people are unstoppable. They may not like who they are selling to, but you would never know it. Their vibrant, bouyous personality radiates confidence and you just know that you can trust them. They become your friend instantly. And it is all because of their personality.

A website is inanimate, it provides information through images and text. Text online can, unfortunately, be misconstrued. The hazards ofrepparttar 132580 written word. Personality, while being a large part ofrepparttar 132581 text, is perceived more accurately. Your company can portray itself as being a 'people person' through its website. It is simply a matter of adding that personality.

Ask.com became popular because of its butler image. Kanoodle has their icon, google theirs. They all have personality. The content rich sites you visit most often have their own personality. We perceive this without realizing it. The phrase "birds of a feather flock together" has just as much importance online.

Showing you are Human Chat programs online became an instant success because we could talk to people any where inrepparttar 132582 world. People just like us. You would add someone new to your 'buddy' list and after a while, they would either still be there or you would delete them. Why? Because of their personality. How did you know what their personality was when you were only sending text messages? You perceived their personality by what they said and how they said it.

The same thing is true when it comes to your website. What you are saying and how you are saying it makes a big difference. Your company not only became real, but you, as a person became real. If you can read through a website and 'feel' as though you know that company or person then that site has personality. Add some personality to your site. Stop writing your content for your competition and start writing it for your customers. Personality to personality.

Wynn Wilder is a Website Psychologist and owner of Critical Thinking (http:www.thinkingcritically.net}.


Bring Your Web Site to Life With PHP

Written by Shelley Lowery


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If you're looking for a simple way to display a "Quote ofrepparttar Day," this script is for you. It consists of a simple script that's easy to customize. You simply add any number of quotes, tips or whatever you'd like, intorepparttar 132577 database andrepparttar 132578 script will display a new message each day.

BMachine - Blogging http://boastology.com/

Would you like to start your own blog? This script will enable you to do just that. It's loaded with features, including calendar, file attachments, event display, unlimited categories, IP blocking, referrer tracking, search and much more.

Clicks Counter Pro - Link Tracking http://www.clicks-counter-pro.com/

Testing and tracking your marketing strategies is an important part of doing business. Clicks Counter Pro is a PHP script that will enable you to track your clicks, downloads and advertising campaigns with real time statistics. Very reasonably priced.

Link Department - Link Indexing http://www.hitcode.com/products/linkdept/

If you've ever wanted an easy way to set up a link indexing system on your site, this script may be your answer. Link Department will enable you to easily create and maintain a link directory. The system is fully manageable and completely template driven, so it will easily blend in with your existing design.

PhpDig - Search Utility http://www.phpdig.net/

If you would like to enable your visitors to search your site, PhpDig is a web spider and search engine utility you can install on your web site. This powerful script indexes your pages and builds a glossary of keywords found inrepparttar 132579 page.

PhpBB - Bulletin Board http://www.phpbb.com/

PhpBB is a fast and efficient, highly customizable, open- source bulletin board system. This highly professional looking system will enable you to create an interactive community on your web site and keep your visitors coming back again and again.

To learn more about PHP, visitrepparttar 132580 following web sites: http://www.alt-php-faq.org/ http://www.hotscripts.com/PHP/

To find more PHP scripts, visitrepparttar 132581 following web sites: http://www.hotscripts.com/PHP/Scripts_and_Programs/index.html http://php.resourceindex.com/Complete_Scripts/

PHP is a freely distributed open-source language, which means if you would like to learnrepparttar 132582 language, there is a wealth of information available onrepparttar 132583 Internet to assist you. Why not give it a try? You may be surprised how easy it really is to write your own scripts.

Copyright © Shelley Lowery

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net


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