Letís Do the MARKETing!

Written by Maricon Williams


Continued from page 1
balloons, candies, CDís and other promotional specialties. At their faces, you can findrepparttar companyís name, products and services. Some even include additional information aboutrepparttar 145989 company or business. This isrepparttar 145990 companyís way of reaching out their target market. This kind of strategy can even be availed of by middle-class entrepreneurs. Third factor to be considered isrepparttar 145991 price. Lower prices connote high volume orders. Nonetheless, personalized items and services can demand higher prices. The last factor is distribution. The manner of distributingrepparttar 145992 products is crucial. This may be easier on small manufacturers. However,repparttar 145993 cost and traffic flow must also be taken into consideration.

After your products and services are made open to your market,repparttar 145994 work does not stop there, you still has to evaluate its performance. It must passrepparttar 145995 performance standards during actual tests made byrepparttar 145996 company. It should be evaluated onrepparttar 145997 following grounds: a) customer-orientation, b) customer satisfaction and, c) marketability and sales. These three grounds are correlated. Customer must be familiar withrepparttar 145998 product before he can purchaserepparttar 145999 same. If he has already bought it, he must be satisfied in order to be back for more. If he comes back therefore, he is findsrepparttar 146000 product affordable and fulfilling. That fulfillment,repparttar 146001 company must treasure and protect.

For additional information and comments about the article you may log on to http://www.4promotionalproducts.com


Ruin your Business by Not Planning At All

Written by Maricon Williams


Continued from page 1

A business plan has basic components. It involvesrepparttar current and pro forma balance sheet, cash flow analysis and income statement. These components will help you assess your company. It will also help you see foreseen and unforeseen business events. This will develop good decision making capabilities. As a consequence, you may haverepparttar 145988 solution at hand, even whenrepparttar 145989 problem has not yet arrived. This isrepparttar 145990 essence ofrepparttar 145991 business plan, having to be specific, comprehensive, organized and effective.

The importance of planning cannot be overemphasized. Oblivion of which has already toppled business tycoons. Other companies end up insolvent. Others were greatly indebted. These consequences will continue to devastate businessmen so long as planning is taken for granted.

Bear in mind that putting vital details into black and white is a crucial and useful step for every business venture!

For additional information and comments about the article you may log on to http://www.4promotionalproducts.com


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