Lessons from the Power Brands

Written by Al Hanzal


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Now here’s a challenge! In today’s crowded market place, does your product or service command this position? Let’s look at how power brands do this. Federal Express understandsrepparttar fear of not delivering a package on time. Other overnight services have come intorepparttar 104662 market place, some even cheaper than Federal Express. But if you absolutely had to get a package there on time, who would you trust? Becomingrepparttar 104663 only solutions for a client’s problem builds loyalty. Clients become evangelists for your product. Comparerepparttar 104664 Microsoft brand withrepparttar 104665 Apple computer brand. Microsoft is larger and spends more money on their business. But ask any Mac/Apple user and you hear how loyal they are to their brand! They will never give up their Mac! I have compared my own brand with Frankel’s second branding standard. My business “eliminates business frustrations for small business owners.” My business mantra tells you what I do and with whom I do it. But do I haverepparttar 104666 power of beingrepparttar 104667 only solution for my clients? No. I need to add something more. Perhaps, I could addrepparttar 104668 word, “guaranteed” to my business brand. Can I fulfill such a promise? Now I am challenging my abilities andrepparttar 104669 abilities of my company. Power branding raisesrepparttar 104670 bar of your company. Branding is not just being cute or clever or having a logo. It is about challenging your business to be a business forrepparttar 104671 client. It is challenging your business to berepparttar 104672 only solution forrepparttar 104673 client’s problem. Are you up torepparttar 104674 challenge? Are you willing to stretch your business muscles and make sure every aspect of your business matches your brand? Are you willing to gorepparttar 104675 extra mile to make sure your brand achievesrepparttar 104676 power it needs in today’s economy? (1) (2) Rob Frankel’s The Revenge of Brand X Copyright Al Hanzal, 2004 All Rights Reserved



Al Hanzal has been working and helping small business owners for over 14 years. He provides easy to use, low costs tools, producing outstanding results for small businesses. Check out his website at www.innovativesellingskillsforsmallbusiness.com




So You Want To Start a Home Business

Written by Tom Maloney


Continued from page 1

So What Changed?

One day I suddenly realised that I was spending all my waking hours chasing dreams that were not there, my wife was packing her case and thus I realised that something was not quite right. Does this sound familiar? If so by reading my articles I may save you some considerable heartache and money. Anyway, I took stock of what I wanted to achieve and commenced to research into what sorts of businesses were making money onrepparttar net. This I followed by identifying allrepparttar 104661 different types of support issues that needed to be addressed, what marketing tools I would require to set up and run a business onrepparttar 104662 Internet. I started to put together a plan of attack on what I needed to do in order to set up my own Internet Home Business and start making money. But that’s next weeks article. ================================================== Tom Maloney is a member of The Success Team at I Works, Come and visitrepparttar 104663 Internet's Premier Small Business Home for entrepreneurs! http://resultstracker.net .php?id=12956 or mail to tom@makeadamoney.com ==================================================

Tom Maloney is a member of The Success Team at I Works, Come and visit the Internet's Premier Small Business Home for entrepreneurs! http://resultstracker.net/t.php?id=12956 or mail to tom@makeadamoney.com


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