Lessons from the Power BrandsWritten by Al Hanzal
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Now here’s a challenge! In today’s crowded market place, does your product or service command this position? Let’s look at how power brands do this. Federal Express understands fear of not delivering a package on time. Other overnight services have come into market place, some even cheaper than Federal Express. But if you absolutely had to get a package there on time, who would you trust? Becoming only solutions for a client’s problem builds loyalty. Clients become evangelists for your product. Compare Microsoft brand with Apple computer brand. Microsoft is larger and spends more money on their business. But ask any Mac/Apple user and you hear how loyal they are to their brand! They will never give up their Mac! I have compared my own brand with Frankel’s second branding standard. My business “eliminates business frustrations for small business owners.” My business mantra tells you what I do and with whom I do it. But do I have power of being only solution for my clients? No. I need to add something more. Perhaps, I could add word, “guaranteed” to my business brand. Can I fulfill such a promise? Now I am challenging my abilities and abilities of my company. Power branding raises bar of your company. Branding is not just being cute or clever or having a logo. It is about challenging your business to be a business for client. It is challenging your business to be only solution for client’s problem. Are you up to challenge? Are you willing to stretch your business muscles and make sure every aspect of your business matches your brand? Are you willing to go extra mile to make sure your brand achieves power it needs in today’s economy? (1) (2) Rob Frankel’s The Revenge of Brand X Copyright Al Hanzal, 2004 All Rights Reserved
Al Hanzal has been working and helping small business owners for over 14 years. He provides easy to use, low costs tools, producing outstanding results for small businesses. Check out his website at www.innovativesellingskillsforsmallbusiness.com
| | So You Want To Start a Home BusinessWritten by Tom Maloney
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So What Changed? One day I suddenly realised that I was spending all my waking hours chasing dreams that were not there, my wife was packing her case and thus I realised that something was not quite right. Does this sound familiar? If so by reading my articles I may save you some considerable heartache and money. Anyway, I took stock of what I wanted to achieve and commenced to research into what sorts of businesses were making money on net. This I followed by identifying all different types of support issues that needed to be addressed, what marketing tools I would require to set up and run a business on Internet. I started to put together a plan of attack on what I needed to do in order to set up my own Internet Home Business and start making money. But that’s next weeks article. ================================================== Tom Maloney is a member of The Success Team at I Works, Come and visit Internet's Premier Small Business Home for entrepreneurs! http://resultstracker.net .php?id=12956 or mail to tom@makeadamoney.com ==================================================
Tom Maloney is a member of The Success Team at I Works, Come and visit the Internet's Premier Small Business Home for entrepreneurs! http://resultstracker.net/t.php?id=12956 or mail to tom@makeadamoney.com
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