Even though I wanted more information about what person was offering, I left. I was greeted by another pop-up which I assume came from some kind of exit exchange program. When I deleted this page I saw another flash indicating another pop-under from person's website that I had been redirected to through exit exchange.

Confused? It's beyond confusion. I want traffic as much as anyone else but direction of marketing is quite irritating to be honest.

Will Mark Joyner's new pop-under program be a success? Probably. Will there be mass numbers using it? If my email this morning is any indication, yes.

When pop-ups first came on scene, people talked about how irritating they were. Yet, they have proved to be a very effective marketing tool. I was a sceptic for quite a while but when I finally caved and started using one, results were amazing.

Though I don't use one, I have talked to many who use exit exchanges with great success as well. I am sure pop-under pages will be no different.

I do think that some are pushing envelope too far. Using one of these tools can prove to be quite effective but I think people will tire of websites that have multiple windows popping up.

Which type of program is most effective? I have no idea. Should you be using one or more of these traffic programs? I think they probably all have their up side but this is one of those situations where I think less is better.

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So, using some common sense, you identify either some web sites where you can place an ad, or a newsletter that appears to cater to your potential client base.

The next step is tracking your results. This is where many budding entrepreneurs miss boat. There are a number of ways to track where your inquiries are coming from. Probably easiest is to give an email address which is unique to that ad. If you have your own domain, you most likely have unlimited aliases that all come to same email address. AOL gives you multiple email addresses, and if all else fails, get yourself a supply of free email addresses.

You can also use web to help in your tracking. Designing a unique form, which sends you an email for each ad someone responds to, is not an overwhelming task. You can build a keyword right into form, that person filling it out will never see, that lets you know exactly where they saw ad.

Newsletters are a good choice. If a newsletter has been around for awhile, and has a decent number of subscribers, they are doing something right. If your ad is not pulling, odds are either you are in wrong target market, or have a crummy ad.

The first mistake someone might make is confusing subscribers with potential customers. One newsletter with 500,000 subscribers may produce minimal results, while another with only a thousand or so, may produce a lot. Here is where you have to determine if newsletter you are considering is reaching your target market. If it is, and you have a decent product or service, which is affordable to those you are trying to reach, you will do business.