My answer: In a medium like web, forward movement will never be a problem. The web continues to push ahead, regardless of whether your site jumps on bandwagon or not. There will always be new growth, no matter what your site does.

The question is, when is it appropriate for your site to adopt latest fads? To answer that question, you must keep in mind your site's purpose and your audience.

If your site is technology oriented, and your visitors are technically-minded and on cutting edge, then going for latest trend is more appropriate.

But if your site is focused on an average web user, it's different. If you're sellling a product/service, communicating information, or driving any specific action, you need to keep your visitors focused on that goal. You shouldn't distract them with trying to learn a new set of skills and standards just so they can navigate your site.

Never move faster than your audience is ready to move. At this point in time, people still struggle with being able to recognize links. A majority of people have a difficult time finding what they want. If they are still struggling, your site needs to accomodate them.

As more and more people become comfortable with advances in technology and design style, it will be appropriate to incorporate those advances into your site. Just wait until your audience is ready.

Final thoughts: If context of your site makes it clearly obvious what is a link and what is not, it is sometimes permissible to use a color other than blue for your links. For this to work, your copy should have no colored text that isn't linked (with exception of headings) and no underlined text that isn't linked. Only use another color if you are sure that visitors won't have any trouble recognizing your links.

The main point: Visitors shouldn't have to think about what is a link and what isn't. Whatever you can do that maintains instant recognition is great. Go for it!

There are 580.8 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit www.kianta.com for a free quote.

However, you fully INFORM customer on who, what, where, how and why of your product or service, and detail benefits their lives will experience.

And you CLOSE SALE when you receive PAYMENT in exchange for transfer of your goods or services.

But you must build your web site first.

For those of you that have never built a web page, this might seem like a Herculean task, but it is not as difficult as you might suppose.

You must utilize HTML coding in order to display a web page. Here is a little trick that you can use to make process simple even if you know nothing about HTML code:

Go to one of several excellent FREE Web Space Hosts and set up a FREE account and then use their FREE web page builder to establish your first web page.

Here is a FREE list of FREE Web Space Hosts via auto-responder: mailto:freewebspace@emailexchange.org

Another little trick to keep in mind when learning about web page building is to click on your browser menu, for Microsoft Internet Explorer you will find it under, "View", scroll down to "Source" and click.

This will open up a file with HTML code used to display whatever web page you are viewing at that moment.

It is a good learning tool so use it often.

Whether you are a complete newbie or a veteran of Internet, it is totally essential for you to establish a web site in order to do serious business online.

Because "they" can NOT come if you do not build it first.