Learn the Skill of Effective Bragging (Timing is Everything)

Written by by Gina Novelle

Continued from page 1

Women are often intimidated by another person and feel they must justify their presence. That is why Ken will not work with one of our other female consultants. She didn’t understand this strategic maneuver. You see Ken always bragged loudly to us, his colleagues, but never to a client, because he never felt he had to. Ken, as with most men, think this way. Ifrepparttar client called you and you are in their office, then you haverepparttar 116853 client. You don’t have to justify being there.

Women feelrepparttar 116854 need to “secure their position” withrepparttar 116855 client even thoughrepparttar 116856 haverepparttar 116857 job. Here’s how Julie handled a job with Ken. They setup an appointment, but Julie arrived earlier. Remember Ken isrepparttar 116858 one who set uprepparttar 116859 meeting. Now who is Julie to this client - no one. Why is she here? Because she is there without Ken, she put herself inrepparttar 116860 situation of having to “justify her presence.” She should have waited inrepparttar 116861 car until Ken arrived. She makes it worse asrepparttar 116862 game proceeds.

Ken arrives on time, but now appears late because Julie is already there. He’s not happy about that. Again, only his collected nature is shown torepparttar 116863 client. He follows his same steps, hands them a brochure, and business card. The client briefly readsrepparttar 116864 brochure, asked Ken a few questions and just whenrepparttar 116865 client relationship is about to blossom. Julie interrupts by digging in her purse. Oh how men hate that. She pulls a tattered brochure out and hands it torepparttar 116866 client. He’s confused - who is she again? Ken tries to handle this situation and introduces her as his assistance. He wouldn’t dare call her his colleague after that outrageous display of behavior. Julie now realizes she isn’t gettingrepparttar 116867 same recognition. She continues to spit out her experience. Guess what,repparttar 116868 client doesn’t care and she looks like an insecure schoolgirl.

Oh, you say, but Julie deserves to letrepparttar 116869 client know her skills too. Yes she does, but her timing was wrong. It was Ken’s approach she should have honored. You see Ken is good at gettingrepparttar 116870 clients, but he’s not good at keeping them. Every job that I went out with Ken, I now have his client. Ken’s approach works with men, but when it came torepparttar 116871 nurturing concept of training, women don’t like him. Therefore,repparttar 116872 repeat business was given to me not Ken. I waited and showed off my skills onrepparttar 116873 job.

Gina Novelle writes computer How-To Manuals, is a graphic artist, and program designer for Exclusive Markets in Las Vegas Nevada. Her company sponsors the web site www.thirdpocket.com, a support site for the self-employed. She has currently finished the book, “Business Secrets Men Don’t Tell Women” revealing how women and men view self-employment differently! This book is seeking a publisher. gina@exclusivemarkets.net

Google’s New Service May Have Given Birth To A New Demand,

Written by Jason Lewis

Continued from page 1

An advertiser wanting to use Google’s image ads service, have a specific requirement that is not currently being provided for by existing banner ad designers. Most banner design services charge between $80-$100 for a single custom made static banner.

An AdWords advertiser may have many hundreds of keywords that they are targeting for a specific campaign. Forrepparttar keywords that providerepparttar 116852 most traffic and potential profit, they are probably going to want banners that specifically target those keywords in their design.

This might narrow it down to about 5, 10 or even 20 keyword phrases. Now, this is a lot of different banners to order, and people aren’t going to want to pay $100 for each of these banners.

This is where an entrepreneur with his eye out for a new trend can take advantage. Special banner package deals can be created to specifically cater forrepparttar 116853 requirements of someone using Google’s image ads service.

Once you’ve created a main template for a banner, it’ll only take a few moments to change a bit ofrepparttar 116854 text and saverepparttar 116855 banner as a different image. You could offer different package deals to giverepparttar 116856 advertiser more options.

To changerepparttar 116857 text on a banner and saverepparttar 116858 image with a different filename; will probably only take you a couple of minutes for each banner. For $80 you could easily offer 5 or even 10 different banners forrepparttar 116859 same price that your competitors are charging for one.

Most of your potential customers will be running multiple AdWords campaigns and could provide you with a lot of repeat business. With this in mind, you might consider offering a good discount for first orders, to help getrepparttar 116860 customer on board.

How do you promote such a service?

If you set up an affiliate program, a new service like this is ideal for a joint venture. There are a number of ebooks onrepparttar 116861 market teaching people how to use Google AdWords. You could approachrepparttar 116862 ebook authors and tell them all about your new service. Offer to create some complimentary banners for their own campaigns. If they like your work, they will probably promote your service to their list. They might even update their ebook and include a link to your website.

If you offer a good service at good prices, news of your service will probably spread quite well by word of mouth in newsletters and on message board forums.

Medium to Long-term outlook

As Google’s image ads grow in popularity, more and more banner designers will start to offer tailored packages specifically designed for this type of demand. Companies and individuals that build up a client list while this opportunity is still relatively unknown will be inrepparttar 116863 strongest position.

If you can build up a client list of regular Google advertisers,repparttar 116864 repeat income from designing their ‘image ad’ banners for them could be quite substantial.

Jason Lewis, Copyright 2004

Jason Lewis is author of the new 'Business Brainwaves' Newsletter. Uncovering new business ideas and untapped 'gaps in the market' that the average person working from home can profit from. Join now, while it's still free! ==> www.BusinessBrainwaves.com

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