Learn the Secrets of Print Interviewing

Written by Susan Harrow


Continued from page 1

Hardly a pro and suffering from years of isolation, I delivered an impromptu lecture onrepparttar importance of literacy in a democratic society (a surefire topic forrepparttar 105708 poor guy's audience) and forgot to mention my book. Whenrepparttar 105709 story ran, I had my first experience of being misquoted.

My entire lecture was boiled down to a single remark, *If you can't read, you shouldn't be allowed to vote.* (SF Examiner Magazine, April 12, 1998).

To avoid a similar fate, prepare your soundbites well. Haverepparttar 105710 reporter read your quotes back to you so you can correct any inaccuracies. Realize though, that if you're not pleased with what you've said,repparttar 105711 reporter is under no obligation to let you try again. Though if you can think of something well worth quoting that sounds better they will be inclined to userepparttar 105712 clearer, sassier quote. Verifying your quotes will help reporters resistrepparttar 105713 temptation to condense what you say while trying to keeprepparttar 105714 spirit intact. The New York Times is one ofrepparttar 105715 few publications whose editorial and style and usage manual dictates that its reporters not doctor a quote.

4. Request your contact information be included.

Be very clear on how you would like to be identified and contacted. Giverepparttar 105716 reporterrepparttar 105717 correct spelling of your name, title, business, phone number, URL and any other relevant information. Ask for what you want. Think about what will bring yourepparttar 105718 maximum clients, exposure, whatever it is you desire and ask to list those things first. If it's best for your 800# or website request they be included.

5. Inviterepparttar 105719 reporter to call you back with any additional questions.

Once a reporter gets back to his desk he may find that he forgot something he wished he had asked-but may not want to seem unprofessional or negligent and so might prefer to leave something out rather than keep it in error. Another reporter may be one sandwich short of a picnic, or brand new and not knowrepparttar 105720 ropes. To cover all types of reporters ask if you may callrepparttar 105721 reporter back inrepparttar 105722 event that you think of something you'd like to add. This is a great way to insure accuracy and save face. And to maintain control over and shape your own story. Happy interviewing!

Learn how to handlerepparttar 105723 4 most difficult types of interviewers in *Sell Yourself Without Selling Your Soul* (HarperCollins). Need to prepare for a meeting, promotion, presentation, job or media interview? Go to http://www.prsecrets.com

Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.



Susan Harrow, CEO of PRSecrets.com and BookedOnOprah.com, is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Clients include CEOs, bestselling authors and entrepreneurs who have appeared on Oprah,60 Minutes,NPR,and in TIME, USA Today,Parade, People,O,NY Times,WSJ,and Inc.


Five Steps to Protecting Your Music and Your Money

Written by Jeromie Frost


Continued from page 1

4. Promote yourself tirelessly

Artists have been discovered a number of different ways. Every band has a different story. Use every media avenue you can to expose yourself nationally. Unless you live in L.A., New York, or Atlanta, local exposure isnít going to be enough. Think big with your music!

5. When offers are made, research them well before committing

Donít takerepparttar first offer made to you, only unless itís a major record label and you researched what they offer very well. Signing bonuses are nice, but long term percentages are most important. Every artist gets a different percent with their label. The longer you have been inrepparttar 105707 business,repparttar 105708 better your percents will get. Donít get too greedy. Aim high and let them work you down. Twenty-five percent onrepparttar 105709 total profits on you album is very high. Most bands donít get that. Remember,repparttar 105710 suits and ties arerepparttar 105711 ones who makerepparttar 105712 big money. Without them, you are just selling CDís out ofrepparttar 105713 back of your trunk. If you donít write your music, your percentages wonít be near twenty-five percent. Singer/songwriters make more money.

Good luck as you venture intorepparttar 105714 formidable music industry. There are several independent labels that are legit, but there are thousands of them that arenít. Be careful and try to follow these steps listed above. I hope you can gain good fortune using these five steps.

Jeromie Frost is a singer, songwriter and recording artist. His story and music can be accessed at http://www.jeromiefrost.com


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