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Do all of that, and you have a fighting chance.
If you can differentiate your product as unique, develop a website that targets only those people who would be interested in that product, and then construct pages that clearly demonstrate to SEs quality of content, I can assure you that your page(s) will rank very high.
You won't be on page one or two for every search for a product that is similar to yours. But, if your targeted prospect uses your specific keywords for your niche product, your chances of being on page one or two are very, very good.
And, it doesn't matter whether there are nine hundred or nine million pages out there, with similar products!
Now comes really hard part...
Next time you punch in any set of search words or phrases and then follow links to sites on page one of your favorite SE, critically assess each page you view.
Do you "buy" from first page you view? I doubt it - that would be very rare. Especially if you had my recent experience - I clicked on number one and got back a 404 Page Not Found! Sheesh, can you believe that (a problem with SE's housekeeping, perhaps)?
Anyways, I persevered and finally got to what I wanted waaaay down in list. Maybe my search term should have been more specific? Whatever...I had to look through a few sites before I got to one that was talking to *me*.
When you walk into a store, you expect sales help to talk to you, and to answer your needs and wants. You would expect no less from any website that is trying to sell you its particular product or service.
In fact, you'd probably want more! And that's what you've got to deliver to your own prospects.
If you're good with words, you can construct your own sales copy. In fact, you should construct your sales letter before doing anything about a website page.
If not, hire a professional to do it for you. When you're satisfied with that, only then should you construct your web page(s).
If you do that, you have half a chance of actually getting sale when your prospect finds your link on page one or two!
Now...if you don't have a niche product or service, then you'd better get one from some-one else or develop one yourself.
But, just remember five points above when you've got your niche product and your sales copy ready.
Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:firstname.lastname@example.org . Copyright 2001, Online-Wealth. All rights reserved.