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4. Design with usability in mind and abide by basic design principles. Utilize white space, easily-read fonts, pleasing color schemes, universally understood symbols and backgrounds that don't distract from message.
3. Write in second person. (i.e. You will appreciate our new product because …). Keep sentences short and no more than 3-4 sentences per paragraph. Make use of hyperlinks and interactivity unless doing so would take visitors away from your sales area. Remember also that your visitors may be situated in other parts of world, and they may not understand jargon or North American slang. Lastly, research shows that Web surfers detest use of marketing hype. Subtlety counts.
2. Reward visitors from coming to your site. Offer free information, articles, contests, industry news or personalized services. Surfers are willing to provide online information if personalization is result.
1. And most importantly, always answer question, "What's In It For Me." In other words, talk "Benefits" not "Features." Sound familiar?
June Campbell Writing Services by Nightcats Multimedia Productions The Roundup -- a FREE business ezine-- plus "How-To Booklets" for business plans, proposals, brochures and more! http://www.nightcats.com