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So how do you deal with these problems? The same way you need to deal with all eBusiness marketing problems. You operate in REAL TIME. You dissect, study, and emulate what successful webmasters, listowners, and netrepreneurs are doing to make money right now.
There are a number of different ways you can do this--but they all involve same three steps: dissect, study, and emulate. In remainder of this article, I will explain website reverse engineering, which is one of real time methods I use to improve my marketing efforts.
You can start by taking a closer look at websites you visit most often. Rather than looking at them as a customer or as a member, think about process that went into making them. You did not find that website by accident. You are not looking at certain products for no reason. If webmaster of this site is a professional, then it was engineered to drive you there and then to look at specific things. Undo this process to learn from it:
Dissect. Study. Emulate.
Look at layout of pages. Check site map. Look at how things are arranaged. Are there popups? Is there a newsletter? Do they have a lot of outgoing links to websites they do not own? Is this website actually mini-site of another bigger site?
Figure out why this webmaster has things setup in way you see them.
How does webmaster really make majority of her revenue? Does this webmaster get a lot traffic? If so, where does it come from (hint: google and alexa have functions that allow you to back-track links and traffic). Does this webmaster use certain techniques to lure you in--and then close a sale? Does mainpage contain primarly free or purchasable items?
How is this webmaster's sales copy constructed? Would this webmaster prefer you to purchase a product or sign up for a list?
Dissect. Study. Emulate.
Answer all of these questions. You can do it for free and you will only get better more you do it.
Now take some of methods you understand best and are technically capable of implementing and then emulate them on your own website, personalizing them to fit in with your own scheme, of course.
If you do this regularly--if you use REAL TIME as your standard of evaluation--you cannot fail. I have personally used this method dozens of times to fix my website, and just recently I adjust my new internet income course, which now not only gets to all of my subscribers, but also teaches them how to accomplish same thing with real time marketing.
Isaiah Hull is the CEO of an internet business, a publisher of two business newsletters, PTL of several affiliate programs, and a business trainer for his affiliates. On 11/10/04, he released a brand-new free internet income course to address the major changes in internet marketing: http://www.workathomerightnow.net