5. Website Traffic - If your internet business is going to survive over internet, you are going to need a lot of traffic, but just not any kind of traffic. When you are marketing over internet, you are going to need to get "targeted traffic." What do I mean by targeted traffic? For example, if you are promoting a service that deals with selling envelopes, you are not going to promote it to people interested in health care are you? Absolutely not. You want to make sure you market to an audience that is interested in your product, service, or business opportunity. For example, if you are promoting a service selling marketing software, make sure you find an audience of "interested buyers" who are interested in marketing software. If you don't target your audience, your career as an internet marketer will be short lived.

6. Time Management - Again, going back to ad-tracking service. If you use an ad-tracking service to track your marketing campaigns, you could use statistics from ad tracking service to tell where you should spend your time marketing. For example, lets say you use two different methods of marketing such as e-zines, and submission software. Now you go to your ad tracking service to check results of two marketing methods that were just mentioned. You find out that your marketing in e-zines bought you 1,000 hits, and your marketing using submission software bought you 100 hits. I would not tell you to stop using submission software because obviously it's bringing you hits. It will make more since to spend most of your time marketing in e-zines because it brought you more hits. I'm definitely not saying what was mentioned in above example will happen, but it just gives you an indication where you should spend most of your time marketing.

This article was not written to critique internet marketers in any way. It was written to help internet marketers become more efficient and smarter when it comes to marketing over internet. Some internet marketers only focus on getting traffic, but some neglect things such as web design, testing, and good content which could make a big difference. Remember, getting traffic to your website is just half battle won, but converting it into sales is a complete victory.

For more info about website marketing techniques, please visit: http://www.ad-alyzer.com/727/demand

The Pew Internet and American Life Project found that most Internet users (80%) expect that they'll be able to find reliable detailed information online. They will go online first when they need information. Internet users say it matters to them that businesses have a Web presence, even if they intend to make purchases locally.

Other studies have found Web is one of most trusted sources for making major purchases and decisions - second only to spouses for finding referrals. Your well-placed articles bring you to attention of people looking for what you have to say (wherever they are).

Get your article and message widely distributed and read

- Make it informative and useful An article is not a sales letter. Resist temptation to sell. That should be confined to signature (Sig, resource box) at end. That's where you provide a link back to your own site from every website posting your article.

- Make it interesting Net surfers are unforgiving. If you're boring they're gone. Flat articles won't enhance your reputation or credibility. Your title needs to be a zinger that pulls reader into topic. Most readers won't read more than that.

- Make it relevant to specific people Too many articles fail to connect because they're written too generally to hit anyone's "bulls eye." Attempting to speak to "everybody" results in not speaking directly to anybody. There's no substitute for knowing precisely who you're trying to connect with, so you can address their concerns.

- Make it as unique as you are If you have a distinctive or quotable viewpoint, let it shine. Expose your personality. A little wit or self- revelation is welcomed. And if you can sustain it across repeated articles, readers will search you out.

Better than shouting from rooftops Your posted articles provide your soapbox - as broad as Web. So make most of that exposure, and get you voice heard. Create a ripple of interest which you can continue to build on about yourself, your website, your book, etc. That's how reputations get made.

Discover everything you need at Article Marketing Academy, http://www.promotewitharticles.com to find in- depth how-to from experts. You, too can start finding yourself widely quoted in as little as a week. © 2004, Lynella Grant