Our web site is TINY by comparison to x10, yet we have managed to increase our overall revenues by over 1000% directly because of affiliate commissions.

Better to sell something for a commission that to lose your visitor forevermore.

What else could they have done with such a huge amount of traffic?

They could have offered visitors a referral affiliate program so that they could refer friends and family and perhaps earn a little something for their trouble.

X10 got off to a slow start here also.

They now have a program in place but all they offer you to earn is a credit to be used on those products that no one seems to want to buy anyway!

How about some entertainment?

They completely lost sight of "sticky" value.

Here you have a company that offers these great looking little cameras that will fit into palm of your hand yet all they do is DESCRIBE it!

They could have easily become a major "ENTERTAINMENT" center for those millions upon millions of visitors.

All they had to do was to hook up those cameras to "SHOW" people how they worked!

Visitors would have had a reason to stay longer than just 20 seconds and they would have had a great reason to come back for more.

The "Viral" effects of word-of-mouth, (or is that word-of-mouse?), would have kept those millions of visitors coming to their web site daily yet also it would have also allowed them to scale back on their advertising campaign expenditures.

And seeing practical example of how a product works helps product to sell itself.

A little creativity at x10 would have gone a long way.

It just goes to show you that even if you have millions of dollars to spend for exposure and you get millions of visitors to your web site, it won't do you any good if you don't know what to do with them.

Now, let, talk about you! Here's my personal advice if want to increase MEANINGFUL, Targeted Traffic to your site:

1. Look for that special 'something' that sets your product or Website 'apart from pack'.

2. You can start an EZINE! and announce it. Check out all tips available on my Website and back issues of my EZine. Harmony Major's Article about EZines on Issue 18 Is Great. It's all FREE! 3. Create your own BUZZ! You could give incentives or reward your prospects, SATISFIED customers or users for promoting your service. Have you ever stopped to watch how people react to some common promotional events?

Let me give you an example.

Just watch when someone is trying to HAND OUT promotional flyers to every passerby. You'll notice that MOST people are annoyed by this 'in your face' approach. The flyer WILL be THROWN OUT by vast majority without even bothering to LOOK at it! (That's what happens to most traditional advertising!)

Compare that with what happens when someone is giving out FREE samples(discount coupons, etc.) of a product. The main reaction you notice is: CURIOSITY! 'What are they GIVING AWAY?' 'I want SOME!'

Never mind if you can use it or not. The first reaction is: I WANT SOME, or KNOW MORE about it! You have been ATTRACTED to 'message'. And same happens to a lot of people. You may even ASK someone who just GOT something to TELL you about it! And person(even if it's a stranger) DOES! If you happen to like it, you GO TO GET YOURS TOO!

Why this happens?

In flyer example, approach doesn't appeal to your 'What's In It FOR ME?' factor. The message CHASES YOU! Somebody is 'TRYING to SELL you something'.

The Second scenario hits person right where it counts. It feeds the: 'I Can Get Something FREE NOW!' factor.

The tables have turned: Now, You CHASE Message! YOU want to see what whole deal is! You become a voluntary recipient. YOU convinced yourself!

I hope you can use this tip to great results!

4. Let people get to KNOW and RECOMMEND YOU! Visit Active Web Message Boards related to your Websites' theme, and see what people are LOOKING FOR and Problems they have. Give RELEVANT answers to their Questions.

This is more effective (and cheaper)than advertising all over place. An honest referral by a satisfied customer or user is your BEST ALLY!

Now...The JUICY Part!

5. Create a related Freebie(not a Blatant Ads Billboard) that will give your Target Market VALUABLE information like:

"Things You Should Know BEFORE ..."

"How To..."

'Mistakes You Must Avoid ..."

"The Secrets to..."

GIVE IT AWAY with NO Strings attached, and encourage people to pass it along to their friends.

Instead of pushing, let people be 'pulled' to your site.

The KEY to make this approach work EFFECTIVELY is: The information you GIVE away, MUST have its HIGHEST VALUE when used in COMBINATION with one of your other products, or services.

This gives your visitors a STRONG REASON (that appeals to their SELF-INTEREST) to come back and use your other products or services. Both sides must derive a benefit from this exchange.

That's name of game!