Leading Your Web Designer to SEO

Written by Christian Nielsen

Continued from page 1

What about redesigns?

The first and foremost rolerepparttar SEO has when a site is being redesigned is to ensure thatrepparttar 127997 web designer doesn't change allrepparttar 127998 page names when performing a site update. Otherwise, whenrepparttar 127999 new site is launched,repparttar 128000 traffic torepparttar 128001 site may substantially drop off when people click on search engine listings that no longer exist.

To combat this phenomenon,repparttar 128002 consultant will adviserepparttar 128003 designer to re-userepparttar 128004 old page names as much as possible. If that's not possible, there are two ways to deal with this problem:

1)A custom 404-error page can be installed to informrepparttar 128005 visitor thatrepparttar 128006 page(s) no longer exist and present them with several options to continue intorepparttar 128007 site. 2)Redirection pages can be set up which userepparttar 128008 old page name and an informative message forrepparttar 128009 visitor. The pages should offer one or more clickable links, and might include a timed-redirect that should be at least 30 seconds before takingrepparttar 128010 visitor torepparttar 128011 page withrepparttar 128012 new name.

The second option is more desirable, since it allowsrepparttar 128013 search engine to noterepparttar 128014 change, followrepparttar 128015 link torepparttar 128016 new page and add it to its index at some later point. And of course, if new pages are added, orrepparttar 128017 filenames have to change, it provides a chance to use filenames that can be optimized with keyword phrases.

Just as you are unlikely to turn an SEO consultant into a web designer, you can't turn a web designer into an SEO. However, SEO consultants and designers should work together to bring all of their skill sets torepparttar 128018 table. The SEO needs to understand that graphic images can be very important inrepparttar 128019 visual appeal of a well-designed web site, just asrepparttar 128020 designer needs to understandrepparttar 128021 benefit of having a home page title that says more than just “Home.”

Christian Nielsen is the owner of Nielsen Technical Services , which provides Internet consulting and SEO services, including the optimization of dynamic database-driven sites, and Blog optimization. The company maintains a policy of answering questions from clients and potential clients, even if they are just "tire kickers", and has a Blog that can be seen at NielsenTech.Blogger.com which deals with (mostly) search engine related-issues.

Introduction to DIY search engine optimisation

Written by Rachael Sankey

Continued from page 1

Don't swap links with 'link farms' - or sites that may have a penalty* All links aren't equal -repparttar value of a link decreases asrepparttar 127996 number of links onrepparttar 127997 page increases andrepparttar 127998 Page Rank of a site will determine how valuable its link is to your site. When submitting your link to another site, try to get them to use meaningful link text with relevant keywords. Ensure that links to and from your site are relevant to your site content *A penalty can be indicated by a grey Page Rank bar or a white 'PR-0' bar. However, a grey bar can also indicate that a site has not been indexed and a white bar can indicate a site has been indexed but only recently - or has no recognised back links. Penalties are incurred when a site breaksrepparttar 127999 rules set by Google - SEO crimes include:

Cloaking - a page is made to grab SE attention and redirect torepparttar 128000 URL ofrepparttar 128001 site in question. Keyword stuffing - keywords are 'stuffed' into image tags & other places where they shouldn't be, or aren't relevant. Hidden text - text on a page that matchesrepparttar 128002 background colour - so it's invisible to site visitors but not to search engines.

There are many resources onrepparttar 128003 'net to help you optimise your site safely. Search Engine Ethos has resources and links to get you started.

Rachael is a web designer who has just started her own company - Moneytooth Web Services.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use