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Rule #6 Don't forget Geographics. If your products and services are local or regional, be sure to include your state or city within your search phrases. For example, an investigations company that conducts most of its business in Midwest would want to choose "Indiana and private investigator."
Rule #7 Take a look at your competition. Based on your top three competitors, look at their website for specific search terms being used. Also, look at their META keywords to get a good idea of what search terms they think are important. Remember you want to look at competitors for your different markets served and products and service lines.
Rule #8 Analyze your website traffic. Make sure your web hosting company provides you with ability to analyze your website log files. Some hosting companies have you log into your account to view monthly web traffic reports, while others email monthly reports. Information obtained can tell you top search terms and search engines used to find your website and other valuable information. To get most out of your log file data, it is recommended to use a log file analyzer such as Web Trends or Urchin.
By applying these simple rules, you will be well on your way to generating highly-targeted keywords and phrases that attract right prospects - prospects who have direct interest in what you have to offer.
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With over 20 yrs holding executive level positions in the corporate arena, Jill St Claire discovered that most organizations produce viable products, but they fail to identify who their "best" customers are and how to effectively reach them. St Claire’s proven strategies are now applied to Digital Media Marketing providing cost-effective solutions that increase the "bottom line". Jill@JSCMarketing.com 1.888.435.5156