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5) Cherry Picking vs. Filters
Cherry picking is a nice feature, and a very popular one, it allows you to go into a site and view a lead before you purchase it, some sites even let you know how many times it has been sold. Filters are also very nice features, they allow you to predetermine what kind of lead you want, and when a lead comes in matching your filter criteria, it is sent directly to you via e-mail or fax.
6) Customer service
As in all businessí, customer service is key, and way they handle themselves on phone can be perceived as a good indication as to how their company is run. If you are struggling to get a hold of someone, or your phone calls are not being returned, they are most likely not worth doing business with.
One of best ways to find a mortgage lead company, is to have one referred to you by a co-worker, or by someone within you organization who has had success with a lead company. Ask around and see what you can come up with.
8) Exclusive vs. Nonexclusive
If you want to receive leads exclusively, you will pay a steeper price, however this lead will be sold to you only, doing away with your competition. Non exclusives leads are sold on average three to five times, it usually will cut cost of lead in half, but keep in mind, you are now competing with other loan officers. Remember, you get what you pay for.
One last thing..
By considering these eight features of mortgage lead companies, you are well on your way to choosing best lead company for you, and at right price. But donít stop here, continue to gather as much information as you can before you invest, I canít stress enough just how valuable lead review sites are, check them out, it will be worth your time.
Jay Conners has more than fifteen years of sales and marketing experience in banking and mortgage industry, and is owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at email@example.com
Jay Conners is the owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at firstname.lastname@example.org