5) Cherry Picking vs. Filters

Cherry picking is a nice feature, and a very popular one, it allows you to go into a site and view a lead before you purchase it, some sites even let you know how many times it has been sold. Filters are also very nice features, they allow you to predetermine what kind of lead you want, and when a lead comes in matching your filter criteria, it is sent directly to you via e-mail or fax.

6) Customer service

As in all business’, customer service is key, and way they handle themselves on phone can be perceived as a good indication as to how their company is run. If you are struggling to get a hold of someone, or your phone calls are not being returned, they are most likely not worth doing business with.

7) Referral

One of best ways to find a mortgage lead company, is to have one referred to you by a co-worker, or by someone within you organization who has had success with a lead company. Ask around and see what you can come up with.

8) Exclusive vs. Nonexclusive

If you want to receive leads exclusively, you will pay a steeper price, however this lead will be sold to you only, doing away with your competition. Non exclusives leads are sold on average three to five times, it usually will cut cost of lead in half, but keep in mind, you are now competing with other loan officers. Remember, you get what you pay for.

One last thing..

By considering these eight features of mortgage lead companies, you are well on your way to choosing best lead company for you, and at right price. But don’t stop here, continue to gather as much information as you can before you invest, I can’t stress enough just how valuable lead review sites are, check them out, it will be worth your time.

Jay Conners has more than fifteen years of sales and marketing experience in banking and mortgage industry, and is owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at conn1229@yahoo.com

Jay Conners is the owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at conn1229@yahoo.com

While proving that you suffered a loss may sound like easiest requirement to meet, issue is a bit more complicated. The Tax Code defines loss as an amount that is included in your books as income, but is never collected. A classic example of such a situation would be a manufacturer that provides products to retailers on credit. The manufacturer can show a real loss if retailer files bankruptcy. Unfortunately, there is almost no way to claim a loss if you provide hourly services and use a cash accounting method. The IRS does not consider expenditure of time and effort to be a sustained economic loss.

Small businesses suffer all to often from uncollected receivables. If you failed to claim such losses as a tax deduction during your last three tax filing years, you should file amended tax returns to get a refund.