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This restaurant had good décor and excellent food. But it was located in a good but out-of-the-way street. Too much had already been invested to shift location so they tried out a selling system involving a discount voucher for lunch targeted at office workers. Two days later,
restaurant was so packed that several customers just gave up and went elsewhere.
A struggling newspaper could hardly sell its’ minimal 1,000 copies print run. A selling system was set up to distribute
publication using flyers. Sales shot up to 120,000 copies within a very short time.
The examples are endless. As
world marketplace is continually shrunk by technology and as competition increases, businesses will find it more and more difficult to survive without an effective selling system that clearly lays out a procedure to attract leads and prospects and to then turn some of those leads into paying customers. -------------- If you found this article interesting, you can read another article by this author at
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Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.