An advertiser can actually create an ad campaign in English and get their message in front of intended audience and not assumed audience. That’s not to say that an advertiser doesn’t have to gear campaign towards Latino market but this medium makes it easier for them to actually gauge their efforts.

Marketers have to disperse of “Stereotype Marketing” that has engulfed media dollars which are intended to build brand awareness within this demographic. They need to realize that U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of over 65 million Latinos in United States today, over 25 million are U.S. born.

So how does an advertiser looking to hit young U.S. Latino market reach them?

Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to intended audience.

Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into massive buying power of U.S. born Latino market.

Louis Victor New Age Media Concepts www.namct.com

Some may call cinema advertising intrusive but they cannot deny fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% while recall rate of television sits at approximately 23%, reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly to elusive teen and tween market in their own environment.

With Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.

This is all in an effort to reach masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal of campaign is to get as much attention to your product as possible during course of campaign. So an effective public relations plan would only enhance results, as it will allow marketer to utilize media to assist in getting their message out.

For more information on Cinema Advertising or Public Relations go to www.namct.com.

For media inquiries contact: Louis Victor New Age Media Concepts 888-463-9237