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An advertiser can actually create an ad campaign in English and get their message in front of intended audience and not assumed audience. That’s not to say that an advertiser doesn’t have to gear campaign towards Latino market but this medium makes it easier for them to actually gauge their efforts.
Marketers have to disperse of “Stereotype Marketing” that has engulfed media dollars which are intended to build brand awareness within this demographic. They need to realize that U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of over 65 million Latinos in United States today, over 25 million are U.S. born.
So how does an advertiser looking to hit young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to intended audience.
Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into massive buying power of U.S. born Latino market.
Louis Victor New Age Media Concepts www.namct.com
Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.