Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract the Young U.S. Born Latino Consumer

Written by Louis Victor

Continued from page 1

An advertiser can actually create an ad campaign in English and get their message in front ofrepparttar intended audience and notrepparttar 140146 assumed audience. That’s not to say that an advertiser doesn’t have to gearrepparttar 140147 campaign towardsrepparttar 140148 Latino market but this medium makes it easier for them to actually gauge their efforts.

Marketers have to disperse ofrepparttar 140149 “Stereotype Marketing” that has engulfedrepparttar 140150 media dollars which are intended to build brand awareness within this demographic. They need to realize thatrepparttar 140151 U.S. Latino market cannot be put in a cyclone, it is an evolving culture and ofrepparttar 140152 over 65 million Latinos inrepparttar 140153 United States today, over 25 million are U.S. born.

So how does an advertiser looking to hitrepparttar 140154 young U.S. Latino market reach them?

Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towardsrepparttar 140155 English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message torepparttar 140156 intended audience.

Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap intorepparttar 140157 massive buying power ofrepparttar 140158 U.S. born Latino market.

Louis Victor New Age Media Concepts

Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

Written by Louis Victor

Continued from page 1

Some may call cinema advertising intrusive but they cannot denyrepparttar fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% whilerepparttar 140145 recall rate of television sits at approximately 23%,repparttar 140146 reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly torepparttar 140147 elusive teen and tween market in their own environment.

Withrepparttar 140148 Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.

This is all in an effort to reachrepparttar 140149 masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal ofrepparttar 140150 campaign is to get as much attention to your product as possible duringrepparttar 140151 course ofrepparttar 140152 campaign. So an effective public relations plan would only enhancerepparttar 140153 results, as it will allowrepparttar 140154 marketer to utilizerepparttar 140155 media to assist in getting their message out.

For more information on Cinema Advertising or Public Relations go to

For media inquiries contact: Louis Victor New Age Media Concepts 888-463-9237

Louis Victor, Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations firm.

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