Latest Bytes on Search Engine Marketing

Written by David Gikandi

Continued from page 1

Excite also seems to drop pages in subdirectories, favoring those pages inrepparttar root directory. It is highly recommend that you have your doorways and most other pages inrepparttar 128435 root directory (that's where your home page is) and make sure you have your own domain name. If you cannot do that, get a separate domain name and hosting account just for your doorways (even better!) so that you can have them inrepparttar 128436 root directory.

Tip: Lycos

Nothing much new hear but one small tip. The best way to get into Lycos is to submit your site to Lycos as usual AND submit to,repparttar 128437 Open Directory Project that Lycos and many other engines use as a source of results on certain searches. Lycos also usesrepparttar 128438 FAST engine for some of its results so you should also submit your site torepparttar 128439 FAST engine (at

Tip: Hotbot

Hotbot is still mysteriously dropping pages off their index for no apparent reason. Other than that, they are doing fine. Here is a tip from Their newsletter said thatrepparttar 128440 fastest way to get indexed by Hotbot atrepparttar 128441 moment is to submit to at Try it! You should also submit to,repparttar 128442 Open Directory Project, which Hotbot uses.

Hotbot is alsorepparttar 128443 first engine to index dynamic pages (pages created onrepparttar 128444 fly from a database or CGI script). To have your dynamic pages indexed, if you have any, simply submit your dynamic page with allrepparttar 128445 arguments added ontorepparttar 128446 URL (e.g. or submit a static page with a bunch of dynamic URLs you need indexed.

Note: AltaVista "Too many URLs problem"

AltaVista recently installed an ultra-tight and aggressive spam filter which according to numerous reports is causing a very large problem to thousands of web site owners. The spam filter is often improperly tagging many pages as spam. The good news is that your site is not dropped off their index if you do get tagged, butrepparttar 128447 offending pages are given low ranking and you are blocked from submitting any new ones. So it isn't a very grave situation and especially because way too many webmasters have been affected unfairly this situation will likely get better soon. For most webmasters, simply avoidingrepparttar 128448 known spam techniques such as hidden text etc and abstaining from submitting more than one page a day atrepparttar 128449 most should keep you clear off their spam filter. If you feel you have been cut off from new submissions unfairly, simply use AltaVista's feedback form and let them know and they will put you back up.

Tip: DirectHit, LookSmart and Open Directory Project submissions

Several search engines such as HotBot and Lycos use DirectHit andrepparttar 128450 Open Directory Project as a major source of their search results. It has been found advantageous, for this reason, to also submit your site directly to DirectHit at as this gets you a better position much faster because DirectHit updates its engine much more timely thanrepparttar 128451 engines that use it such as Lycos and Hotbot. You should also submit to,repparttar 128452 Open Directory Project, as this isrepparttar 128453 only way to get into certain results served by an increasing number of search engines (over 20 major search engines and directories use it). LookSmart is also being used by a very large number of search engines and directories so be sure to submit there too at

Suggestion: Automatic submission tools plus getting listed on as many places as possible

Automatic submission tool (software or web based) are extremely useful and timesaving when it comes to submitting your site to several hundred search engines and directories. By all means, use them. But make sure that you do not use them for Infoseek and AltaVista if you are submitting more than just one page. These two engines have high-speed submission detection that can get your submitted page penalized. How this works is that they watch for more than one submission per, say, 30 minutes from any one site. So if you submit two pages from your site to Infoseek or AltaVista in less than 30 minutes, that's not good for you.

Onrepparttar 128454 other hand, you should use these tools and get yourself listed on as many places onrepparttar 128455 web as possible - directories, search engines, free-for-all link pages,, etc. It is very important, especially for Infoseek rankings, that you have as many incoming links into your site from other sites as possible, especially from larger sites such as Yahoo and

Final Note: Delayed index updates

Most ofrepparttar 128456 major engines are now taking between 30 and 90 days to refresh their databases, although their information pages claim shorter periods than that. What this means is that a page you submit today and any pages on your site linked from it will appear on search results in 30 to 90 days. Excite is especially slow. The Internet community believes that this situation will definitely change because no engine wants to have old information in its database - its bad customer service to its users. So they will work at correcting these delays.

This is a time of great opportunity, and marketing your site through search engines is one ofrepparttar 128457 world's greatest advertising opportunities. Where else can you reach such vast numbers of people worldwide at practically no cost to you? So it does pay to keep a close tab onrepparttar 128458 engines and use them wisely but ethically to your advantage.

If you need any more information on this topic, please seerepparttar 128459 Additional Resources section at

David Gikandi (, CEO at (

Search Engine Positioning Going Mainstream

Written by David Gikandi

Continued from page 1

Doorway pages are definitely very effective Web promotion tools. But they are also controversial, misunderstood technically and ethically, and can sometimes do more harm than good when abused. None of us really knows 100% whatrepparttar best approach to all this is. I believe that sharing, discussion, and putting issues out inrepparttar 128434 open are what promotes awareness, better decision-making, and progress. I am therefore inviting all readers to contribute their experiences, thoughts, fears, ethical concerns, successes, tips, and problems with doorways. We can all learn from each other about this most important and effective aspect of Web promotion. I also wish to invite you to our Web promotion discussion forum at

To getrepparttar 128435 discussion going, let me say something about one thing that everybody asks about doorways: is it fair and ethical to use them? Id say yes. Doorways are not inherently good or bad, it is how they are used that is. In good use, they help people find what they are looking for. They also solve some serious weaknesses in search engines. You could, for example, have a site on parenting. But because your site may be made almost entirely of dynamically generated pages (database or CGI driven), behind a membership system, be highly graphical, of have long editorial text that scores poorly with search engines, your site will go unnoticed by search engines. It may berepparttar 128436 best site on parenting, butrepparttar 128437 engines will rank it very poorly. Doorways here can give yourepparttar 128438 justice you deserve. And until search engines learn to properly index dynamic content, images, pages with long text, password protected pages, and, best of all, learn to rate and weight inrepparttar 128439 entire sites content and factor it intorepparttar 128440 search results, doorways arerepparttar 128441 best solution for many webmasters.

David Gikandi Positioning is 95% of your business!

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