LSI and Link Popularity

Written by Andy Hagans

Continued from page 1

Latent semantic indexing can help overcomerepparttar "vocabulary mismatch" problem when a human uses a search engine. Individual words do not always provide reliable evidence aboutrepparttar 135455 conceptual meaning of a document. For instance, a Web page that is highly relevant torepparttar 135456 term "laptop" may never userepparttar 135457 term "notebook," however it is clear to a human being that "notebook" is often used as a synonym for "laptop."

While it is beyondrepparttar 135458 scope of this article to discussrepparttar 135459 mathematics behind LSI, its implications for search algorithms are simple. LSI can use statistical techniques to create a semantic analysis for any given query topic. In practice, this means that a page can be considered relevant for a particular keyword, even if it does not contain that keyword. For instance, a page that is considered relevant for "laptop" can also be considered relevant for "notebook" even if it does not containrepparttar 135460 word "notebook," if LSI determines that "notebook" is semantically related to "laptop."

The principle can be applied to backlinks as well. Backlinks with anchor text that do not contain your Web site's main keyword, but instead contain a synonym or related word, may still be giving your site a bonus forrepparttar 135461 main keyword.

Link Popularity Building Best Practice: Vary Your Anchor Text

The recent increase in penalties given to sites with unnatural backlink anchor text, along withrepparttar 135462 possible implementation of LSI, should give webmasters motivation to vary their backlink anchor text heavily. Rather than seeking to only obtain links using their main keyword, webmasters should include synonyms, variations and related words. Certainly no single keyword variation should be usedrepparttar 135463 majority ofrepparttar 135464 time; rather,repparttar 135465 text of all links should vary widely, just as they would ifrepparttar 135466 links were obtained passively. This will ensure a site's improvement in repparttar 135467 SERPs, without drawing a penalty flag.

Andy Hagans is a search engine optimization consultant who specializes in link popularity building and risk management. Visit for more information. See for more information on Mr. Hagans' link building services.

The Sandbox Effect

Written by Matt Colyer

Continued from page 1

There is no way to know for sure if a new web site is inrepparttar Sandbox, butrepparttar 135357 best way to determine if you are inrepparttar 135358 Sandbox is if your web site has a good amount of quality backlinks, quality content and a good ranking in other search engines, such as Yahoo!, MSN and Ask Jeeves, but still no where in Google's search engine results for your keywords.

It has been suggested by some that it can take up to 9 months before a new web site can get a high ranking in Google's search engine results and out ofrepparttar 135359 Sandbox, but this does vary from web site to web site. This Also depends on how competitive your new web site's market and keywords are.

There is no known way of speeding uprepparttar 135360 amount time a new web site is inrepparttar 135361 Sandbox. Before you fully put up your web site you could get a few backlinks to it before you fully put it up, even though you will still be inrepparttar 135362 Sandbox this way, you won't waste much time. You could also buy a domain that's already being used, so you never have to be inrepparttar 135363 Sandbox.

Matt Colyer began as a SEO Specialist in 1997. He founded Superior Webmaster in 2004 as a source of articles and tutorials for Web site owners looking to improve their Web site.

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