LOOK FOR YOUR NICHE MARKET IN PLACES YOU WOULDN'T EXPECTWritten by Bryan Kerrigan
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For example, when I started my mask retailing site, I had done enough homework to know that there was a market for a site that sold masks, and masks only. Now, I'm not just talking about your typical Halloween and kids' masks. I offer those, too, but I also offer everything from dust and gas masks to decorative, collector, African, sports, feather, butterfly, animal, and even Indonesian masks. From my research, I knew there were surprising numbers of people out there that collect masks, and even bigger numbers of people who love owning a few just for kicks. I started out with a limited selection, but with demand my site has grown to offer over 450 different masks, both wearable and decorative. This may seem like a very specific niche, and perhaps it is. However, even if you fill a very specific need, you can still be successful, as long as there are plenty of people with that common interest. Do some research, browse net, and see if you can't carve out a niche for yourself.
Author Bryan Kerrigan is founder of AnyMask.com, which offers a huge selection of just about every kind of mask at very affordable prices. For information or to browse the incredible selection, please visit the site at http://www.AnyMask.com. Free shipping is available.
| | Some Important Tips on Proposals and PriceWritten by Kris Mills
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Here are two more tips on price ... 1. Never say "price" or "cost" in your document. Instead, use word "investment". It may sound like a little thing but it has a major psychological effect on your reader. The word "cost" makes reader feel like it is an expense they need to shell out for. Conversely, word "investment" makes them feel like it is an investment that will give them a considerable pay back. 2. Never say "Your investment in xyz widget is $1235". Instead say, "Your investment in xyz widget is $1235 which includes 14 refills (valued at $xxx), a lifetime replacement guarantee, free lifetime technical support etc. etc." See what we've done here. By ending a sentence with price, you give them time to pause and reflect on monetary amount. Instead, by mentioning price, then in same breath giving a brief snapshot of what it includes, your reader instantly makes an association between price and return they will have on their investment. In other words, buyer makes a purchasing decision based on value for money and NOT on actual cost. Makes sense, doesn't it!
Kris Mills of Words that Sell is a seasoned copywriting professional and author of "Tenders and Proposals that Sell". More information on this popular guide can be found at http://www.advicegalore.com/tendersthatsell.htm, or check out one of her many copywriting articles at www.advicegalore.com.
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