=>Both radio and web content communicate better without jargon or foreign terms. I once used French word "ennui" instead of "boredom" in one of my marketing articles. As a result, piece sounded pretentious and I looked like a twit.

=>Both radio and web writing are improved by personality. Think about radio announcers you like best. Probably you enjoy their voices as much as what they say. Your online content needs a voice too. For a good example of this, check out very distinctive personality of The Newbie Club (http://www.newbieclub.com), which carries right over into their newsletters.

=>The audience must come first. Radio announcers often pretend they are talking to just one person, imagining that person's age, their lifestyle, their hopes and dreams. (I once worked for a very earnest radio station that had production staff dress up a life-size doll to represent their ideal demographic - sort of a crash test dummy for target marketing!) You don't have to go that far, but aim what you're saying/writing to that one person who represents your target audience. They are reason for what you do.

Now start listening to radio with a critical ear. Practice writing content as if it's for radio. It may help you inject some real personality into your ads, e-zine or website.

JC: I created my free ebook Street Smart Secrets Of Success from a collection of my success and motivation articles: http://www.internet-profits4u.com/streetsmart.exe. I was also contacted by a publisher who read free ebook to create a free e-course for his ebook Autoresponder Gold. So from articles I've created my ebook and 7 Days To A Turbo Charged Mind email course: johncolanzi@freeautobot.com

MS: Some people are discouraged from writing Ezine articles because it seems that everything has already been written about. What's your view on that?

JC: Every writer brings their own style to a subject. You may read about it 100 times, but a certain writer's way of presenting information, may be article that gets you to take action.

MS: Yes, that's an important point. What's single most important style tip for writing a good Ezine Article?

JC: Write to one person. Make ideas personal to reader.

MS: How important have Ezine Articles been in achieving your success in online business?

JC: Every good thing that's happened to me online has been a result of someone seeing an article.

MS: And finally John, what would be your advice to someone who wants to write Ezine Articles but has never written for Internet before?

JC: Write same way you would explain something to your best friend. Write to inform, don't write a sales letter and try to pass it off as an article.

MS: Thank you John.