Written by Christine Stander

Continued from page 1

Should your website lie within a very competitive area ofrepparttar market, you may find that contracting a professional SEO who will attend to your site requirements full time, would be a wise decision. Sponsored Listings

With sponsored listings, Google makes use of its own Pay-For-Performance program called Adwords. MSN and Yahoo! both make use of Overture (which is owned by Yahoo!) for their Paid listings. In both programs you only pay when people click on your ad, which makes this type of advertising extremely cost effective.

Account holders are not able to optimize their adverts such as SEOs would optimize their websites to achieve higher ranking. The order of results is displayed according torepparttar 139893 highest bid for that particular keyword.

According to a few users views onrepparttar 139894 two different experiences, with Yahoo! advertisers often pay less per click than with Google. However Google delivers more traffic and often times converts better than Yahoo!’s delivered clicks.

Natural or Paid Search – which is right for your website

There is no wrong or right way to market your website. As was once said “Any publicity is good publicity.” And it remains to ring true inrepparttar 139895 land of search marketing where it is “be seen or facerepparttar 139896 chance of disappearing below your competitors”.

Each website’s marketing strategy is unique. It all depends on what your desired results and expected deliverable time frames are atrepparttar 139897 end ofrepparttar 139898 day.

Results achieved from optimising your website for natural listings take longer to come into effect, but deliver a long term solution to your traffic.

Results achieved for sponsored listings are of immediate effect; however deliver a short term solution to your traffic and could be rather costly depending onrepparttar 139899 competitiveness of your market.

"PPC is one ofrepparttar 139900 fastest ways to drive large, predictable amounts of extremely targeted visitors to your Web site," says Jean Lam in WebProNews. "There is a huge difference between getting normal top five rankings inrepparttar 139901 major search engines and getting a top five ranking inrepparttar 139902 pay-per-click listings."

A combination ofrepparttar 139903 two strategies is recommended to achieve optimum results. Build a good content relevant site, ie optimized for both search engines and visitors, and launch a PPC campaign alongside. In this way whilerepparttar 139904 search engines jugglerepparttar 139905 relevance in their indicesrepparttar 139906 PPC campaign will deliver traffic to your site fast and get your brand noticed.

Brand awareness sparks interest which sparks traffic which leads to conversions and ultimately ROI.

Christine Stander is a professional search engine optimisation and online marketing strategist with experience in many facets of search marketing, user behaviour analysis and brand management. For more information on services offered, kindly refer to: http://www.incubeta.com

Optimize Your Web Site Pt2

Written by Darren Yates

Continued from page 1

The other benefit of these toolbars is that they track sites that you visit. Not in an intrusive way and totally anonymously. What this means is that if you visit your own site regularly just by havingrepparttar toolbars installed you will boost its rankings. ;-)

I recommend you install both these tools. They install acrossrepparttar 139639 top of Internet Explorer underneathrepparttar 139640 address bar. It only takes a minute or two for installation and its done without any need to download software. Once installed you can always right click them and close them if they get inrepparttar 139641 way. Very handy little things.

To check a sites link popularity try this handy online tool

10: Search Engines and Submissions. To round off this article and tie things up I'm going to say a little bit about which search engines to submit to and why, how to go about it and why you need not pay anything to get intorepparttar 139642 major SE's.

Google is king ofrepparttar 139643 search engines producingrepparttar 139644 most accurate and relevant results for any search and up until recently it 'crawled/spidered'repparttar 139645 web once every six weeks or so, doing what was calledrepparttar 139646 'Google dance'. So called because as their database was updated ranking of sites could shift dramatically for a few days before settling back down. This has now stopped as of Q2 2003.

Google now crawls constantly and there is no longer any major shift in listings. Entry into Google is free and can be very quick, probablyrepparttar 139647 quickest outside paid listing. A site should appear in Google within six weeks of submittingrepparttar 139648 URL. This is still a long time to wait, but it works out quite well if you userepparttar 139649 next little tactic I'll explain afterrepparttar 139650 next two paragraphs.

Relationships betweenrepparttar 139651 SE's have changed dramatically yet again overrepparttar 139652 last 12 months.

(For a very useful and informative illustration ofrepparttar 139653 current Major SE relationships take a look at this chart. If your new to SE optimising you'll probably find this a real eye opener)

Google has been supplying search results for AOL and Yahoo amongst others. Yahoo has bought outrepparttar 139654 major SE Overture for millions of dollars and a few months later bought out another less well known but significant SE, inktomi, who actually supply listings to MSN, Overture, HotBot, BBC, About.com again for millions of dollars.

Yahoo is now basically consolidating these engines and will I'm sure restructure its own sites search algorithms to bring these engines online. Yahoo currently charges for a listing in its directory $299 last time I checked. But since they brought their new search engine seperate from their directory there's no need to pay to enter yahoo.

By farrepparttar 139655 fastest and most cutting edge way to get your site crawled byrepparttar 139656 search engines is to use a tactic called Blog and Ping. This will callrepparttar 139657 main search engine spiders over to your site when you choose and get you indexed within days. Keep this up and your whole site, all its pages, will be indexed before you know it. Click onrepparttar 139658 link above for more info from my friend Rick Butts.

(One word of warning stay away fromrepparttar 139659 'Submit your site to 1500 search engine' style links you find all overrepparttar 139660 web these days, you'll just end up with loads of spam emails. The majority of SE traffic comes fromrepparttar 139661 top six SE's.)

Hand submission or automated software? Well neither really these days. You can have your home page indexed simply by finding another site to exchange links with. Google actually states that they prefer to find sites by crawlingrepparttar 139662 web rather than through their submission service. This will work much faster thanrepparttar 139663 submission service.

If you do decide to submit torepparttar 139664 search engines then ordinarily I would recommend submitting by hand one at a time. I've done this forrepparttar 139665 last five years. Simply becauserepparttar 139666 software available to submit a site wasn't up torepparttar 139667 job. But finally there is a piece of software that is up torepparttar 139668 job and more than that it helps withrepparttar 139669 choice of keywords, checksrepparttar 139670 optimisation of your site pages, checks for broken links, reveals your link popularity, tracks and reports visitors to your

site and will report on your position in allrepparttar 139671 major engines for your chosen keywords.

Inrepparttar 139672 past there was a chance that a site could be blacklisted or not even listed if it was submitted by software. This software gets around this problem by simulating a browser whenever it deals withrepparttar 139673 search engines, be it submitting your site or reporting on its ranking.

I now use this for all my own and client sites. Finally I can saverepparttar 139674 time I used to spend on submitting by hand. You can download a free trial from www.webceo.com. If you would still prefer to go downrepparttar 139675 hand submission route - Here's a page with links torepparttar 139676 submission pages of around 30 search engines.

Conclusion I hope you enjoyed reading what has turned out to be a rather long article and found something new and useful within it.

It goes without saying that you should applyrepparttar 139677 above techniques torepparttar 139678 individual pages of your site. Start withrepparttar 139679 important and most relevant content based pages and work backwards from there. Finally one more online tool to help you check your site for errors.

How-to-make-money-online.info is a site focused on Making Money Online listing the many and varied ways of making money online.

Feel free to reprint and distribute this article as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the links above are intact.

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