Continued from page 1
4. The Massive Passionate Audience.
These are readers of Chicken Soup series. Think about 70 million plus sold so far, and authors didn't even have to write book. Full of inspirational short stores, this audience responded well. The authors, did however, put on a full-blown marketing campaign for years.
Your book will have a lot of competition in this category, yet sheer volume of sales like 70 million who shop Wal-Mart every day can make up for that. One client wrote a how-to book aimed at now 70 million baby boomers out there called "Put Old on Hold." She's an inspiration herself--looks and feels like 50.
Think about your book. Is one aim to entertain and inspire?
5. The Online Audience of Millions
If you are like me, you love your book(s) and want others to benefit from reading it. But, if you are discouraged at number of sales through traditional methods, you may want to consider Internet.
First, when you write for Online, you can offer your print book electronically, now known as an eBook. You need make only a few changes such as shortening up your chapter, paragraph and sentence length. Busy people who shop Online want their information concise, clear, and cohesive. They don't need long stories to learn a point.
This audience is more than happy to download and print out chapters of your book. They will appreciate your book in 81/2 by 11" form or other, and think total page length up to 99 acceptable. The savvy author can make many more sales by dividing and conquering. A 15 page chapter can become a short eBook. You also have a built in promotion machine in your book, because you excerpt short pieces to submit to Online ezines and Web sites as this article excerpt from eBook.
E advantages include no telling or selling in person, no travel, more convenience such as instant delivery and reaching greater numbers of your target audience. The author keeps all profits, and doesn't have to package and mail. His faster sales bring him marketing and promotion money--where most authors don't usually succeed. He can invest in books, seminars, coaching, or teleclasses to bring him up to speed.
Every day you can reach 1000's, even hundreds of thousands, using simple Online promotion techniques. Here you can sell your book through subtle forms such as free article or ezine. The varied Online audiences including personal growth and business want free information. Your book sales will multiply fast because in every email you send out, you include your signature file that leads people to where you sell your book.
Even newbie or non-techie like myself can benefit from writing for Online audience.
Use these "know your book audience" tips and examples to write compelling copy that will guarantee your writing adventure a true success. Your audience awaits!
Judy Cullins: 20-year author, publisher, book coach Helps entreprenurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622