Keywords usage in the Meta Tags

Written by Vikas Malhotra


Continued from page 1

Example:

Keywords should be listed in order of importance. Size preferences for meta keyword tags are not same for all Search engines. For example, MSN, will accept a meta keyword tag up to 1024 characters long, while HotBot indicates 75 characters . However, some top-ranking pages of Hotbot's in various categories used meta keyword tags much larger than 75 characters. So, 1024 characters can be used as guideline.

KEYWORDS and KEYPHARASES usage in Header Tags

KEYWORDS and KEYPHARASES usage in header tags is very powerful in SEO(search engine optimization) . As headlines makes a page easier to read and helps in rapidly finding required information, it saves time. Headlines should be short and descriptive. Headline tag text should never have more than one full line of text. It is preferred to use header tags text H2 or H3 tags to gain additional points with search engines.

Header tags text (headline) providesrepparttar right kind of keyword and key phrase information torepparttar 127761 search engines which helps in better indexing ofrepparttar 127762 website in their database. Header tags text also helps to rapidly inform whatrepparttar 127763 page is all about. So, we should integrate KEYWORDS and KEYPHARASES into header tags text (headlines). Heading should start withrepparttar 127764 keywords that are being targeted.. We should userepparttar 127765 standard headline tags (

,

,

,

,

,
).Also better control overrepparttar 127766 layout of web pages can be achieved by using cascading style sheets in combination withrepparttar 127767 headline tags.

For example :

KEYWORDS and KEYPHARASES usage in Header Tags

KEYWORDS and KEYPHARASES useage in THE PAGE TITLE

KEYWORDS and KEYPHARASES useage in THE META TAGS

Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com


Keyword Popularity Check

Written by Vikas Malhotra


Continued from page 1

Another yardstick can be that 20% of your search traffic reach you through your primary theme words. Another 20% throughrepparttar sub theme words & their combos &repparttar 127760 remaining 60% is fractional. A true pyramid.

Keeprepparttar 127761 keyword density on your pages in between 5-20% while optimizing. The latest talking optimization based on keywords is that almost none ofrepparttar 127762 things mentioned above might apply as it is. You create text based onrepparttar 127763 end user perspective & optimize for 5-6 keywords per page. Check your referrer stats & fine tune optimization.

Free Keyword Tools:

The first tool that can be used is Overture.

One trick is to checkrepparttar 127764 keywords on allrepparttar 127765 Overture tools, US, UK, DE, FR and even JP. You would be surprised atrepparttar 127766 ideas you can come up with onrepparttar 127767 other O Tools that do not appear onrepparttar 127768 US one. Also,repparttar 127769 de-pluralizing and match-drive-alphabetization some times does not appear onrepparttar 127770 other tools. Second tool of course isrepparttar 127771 word tracker.

Use Google adwords to check onrepparttar 127772 competition forrepparttar 127773 chosen phrases usingrepparttar 127774 CPC barometer. Higherrepparttar 127775 CPC morerepparttar 127776 competition.

Another tool is at:

http://espotting.com/popups/keywordgenbox.asp

Yet another tool is Alta Vista “PRISMA”

One can use Refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be throughrepparttar 127777 DMOZ subcategory study.

Refining of key words can be done usingrepparttar 127778 Server side data orrepparttar 127779 referrs log. 7Search.com's Keyword Suggestion Tool http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

More tools in

url=http://dmoz.org/Computers/Internet/Web_Design_and_Development/Authoring/Online_Tools/Keywords/]listed here[/url.

Oncerepparttar 127780 keywords have been finalized lets look atrepparttar 127781 places where we can utilize them.

Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com


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