Keywords are for humans not search engines

Written by Ant Onaf


Continued from page 1
  Think about your visitors each step ofrepparttar way when using keywords. Which keywords will catch their attention, directly or indirectly? Meaning, if a user searches for 'baseball rules' then whenrepparttar 127730 search engine searches through billions of web pages...it should pull your web page intorepparttar 127731 results because you have a entire website dedicated to baseball rules andrepparttar 127732 entire site is centered around keywording. Whenrepparttar 127733 search engine crawls throughrepparttar 127734 billions of web pages it should see that your web page title has "baseball rules" withinrepparttar 127735 title, your meta-tag description has “baseball rules” withinrepparttar 127736 description, your meta-tag keywords have “baseball rules” withinrepparttar 127737 keywords,repparttar 127738 link torepparttar 127739 page is titled “baseball_rules.htm”, andrepparttar 127740 content onrepparttar 127741 web page itself has a proper amount of keyword density, basically,repparttar 127742 keyword phrase "baseball rules" is plastered throughoutrepparttar 127743 web page mostly leading towardsrepparttar 127744 top ofrepparttar 127745 page. I know most of what I have just mentioned is Search Engine Optimization practices and techniques, yes, that is true, but in actualityrepparttar 127746 entire process is forrepparttar 127747 visitors notrepparttar 127748 search engine. If you create your site easier forrepparttar 127749 search engine to find thenrepparttar 127750 visitor will also find it easier and faster, but at all times it is important to keeprepparttar 127751 visitor in mind. Many SEO practicioners would include any keyword about baseball such as: "baseball"..."major leagues"...."major league baseball"...."minor leagues"...."minor league baseball"...."atlanta braves"...."new york yankees"...."baseball players"….etc. Those keywords are forrepparttar 127752 search engines notrepparttar 127753 visitors. If a visitors enters "atlanta braves" as a search keyword and your link is displayed as an resultrepparttar 127754 visitor will be disappointed when he clicks on your link and does not find any solid information pertaining torepparttar 127755 "atlanta braves"...instead he/she is greeted with "baseball rules". The visitor will immediately back out without referencing your site or indexing it for later retrieval because it does not pertain to their search quest. Once in a while you may become lucky and get someone who stays because it does mention baseball, but if you tracked conversions, it would surely sink, using this method. The better you target your visitorsrepparttar 127756 more success you will have onrepparttar 127757 web. Properly using keywords to target your visitors and notrepparttar 127758 search engines will aid in more ways than one. It will create a healthy online circuit and greater chance for success. Imagine if each time you searchrepparttar 127759 web...you had a perfect search! You only needed to search once, because exactly what you were looking for was found inrepparttar 127760 first results.

Ant Onaf is the owner and founder of www.JournalHome.com. He is an online internet marketer, web advertiser, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology & internet marketing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf


How to Top Google by Writing Articles

Written by Glenn Murray


Continued from page 1

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one ofrepparttar conditions of publications, you can request thatrepparttar 127729 publisher notifies you when they use your article. Of course, most don’t bother to do this, so it's a good idea to set up a Google Alert which notifies you when your URL has been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make surerepparttar 127730 article in unchanged andrepparttar 127731 link back to your site is functioning.

Q) Willrepparttar 127732 publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers – because that means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to changerepparttar 127733 article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter to write my article?

A) You’d need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are... The difficulties they'd face are... Here arerepparttar 127734 key steps to successful installation..." Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. Ifrepparttar 127735 site is unrelated,repparttar 127736 publisher won’t go torepparttar 127737 effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because – dodgy or not – publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it's published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start,repparttar 127738 search engines can take up to 2 months to update their index of pages. And a single inbound link generally won’t have much impact. Depending on how much competition you’re facing for keywords, and whererepparttar 127739 links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking – see SEO Trade Secrets for more information on PR.) So don’t expect anything to happen too quickly. But if you’re dedicated, and you’re prepared to write quite a few articles, you’ll definitely see results within a few months.

Happy writing!



* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.




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