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Another type of terms are
shooting star types. A key phrase, a name, or a term that becomes a buzz very quickly. I created a site just to test how many hits I could get related to top 200 search terms from Wordtracker. I expanded these terms using Overture's keyword tool and then gathered related RSS feeds and place them on my site.
I then just sat back and watched mainly because I had no idea what would happen. What happened was I received no less than 2000 hits from search engines containing term "Kari Ann Peniche" this moth. You know, pageant winner that lost her crown by appearing in Playboy. Now this is something that I didn't expect from a website that was just an experiment.
I couldn't have expected it. I just picked up news feeds that contained her name. She created a buzz. A buzz that my RSS feed based site caught a week before anyone else did. The site is now gone, because it put a strain of service I was using to find RSS feeds for me. But it showed me something. You can't optimize your site for everything under sun. In fact, if all you are doing is looking at website stats, you are going to miss boat.
So what am I getting to? Hope, maybe. Hope that if you write way you speak, if you fill your website with type of content that you would like to find instead of useless, spammy, "optimized" text, you can find visitors and hits you are looking for. Or rather, they will find you.
Or you can optimize your site for last month's keywords and compete with everyone and his brother for customers that are already angry at sites using black hat seo.
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