Just as Las Vegas Casinos are winners and gamblers are losers. Search engines are winners pay per click clients are losers.

The popularity of Saddleback Church is result of marketing technique that is totally and completly dependant on building relationships from small groups. The church has 2,600 links on Google, 17,100 on Yahoo (Alta Vista) but these links were not purchased or created on link sites. They come from real people who have heard about church and are interested in product. Coke has 10,200 links on Google and 18,000 on MSN do you think they purchased those links. Look for Coke under key word soda or carbonated drinks they aren't even in top 50.

These are companies that have worked to create their business first and website followed.

Go to www.sitereportcard.com and check out keywords used by Coke and Saddleback Church. I don't think you will be surprised. They have built a name in their respective communities and can be found on internet by that name. No 499 keywords, no pay per click, no cons or traps.... just good business branding and great reputations.

5. Ask owner of web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

7. Give web site a testimonial for their product or service. Include a little text link for your web site with testimonial. You never know; it could end up on their ad copy.

8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards top.

10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at end of your message.