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These results are taken from a database of searched carried out over last 60 days within all of major search engines, directories and Pay Per Click directories.
This list should highlight some keyword phrases that are being searched for, but that are not being overly competed for, these are keyword phrases that you should be looking for.
Now some more in-depth research can be carried out which will tell consultant, out of those pages said to be competing for a given keyword phrase, how many of them are actively competing rather than incidentally.
Step 3 – Final Draft
Now it is time to go back to client with detailed list of actual search phrases used, and decide which of those are relevant to type of visitor you want to attract to your website.
Step 4 – Focus your content
Armed with this final list, content can now be written using relevant, searched for keyword phrases.
Getting it wrong
You can have most professional website in world, with most user friendly interface, but if you are targeting wrong keywords then you are targeting wrong people. Therefore, your objective (to get more business, sell more products etc) cannot be met. All of your hard work will have been in vain as it will fall upon deaf ears (so to speak).
Getting it right
However, target right keyword phrases will attract in exactly those people that are looking for precisely what you are offering. Of course, when they find you, you will need to make sure you have also fulfilled rest of criteria of professional design and user-friendly interface!
As with all marketing campaigns, you need to know your target audience, know what they want and then meet their demands. The internet offers opportunity for you to get up to date marketing research data that means you can effectively achieve this quickly and cost-effectively. So make most of it.
©Crystal Clear Internet Marketing Consultants Written by Nicky Nelson July 2004
Nicky Nelson is the proprietor of Crystal Clear a web site marketing & consulting company based in North Wales, UK. Having spent a number of years in Sales & Marketing, her area of expertise has naturally progressed to the Web. Crystal Clear offer a range of services to enable businesses to generate better results from their web site and digital marketing.