Keyword Research - The Lifeblood of your Website!

Written by Nicky Nelson

Continued from page 1

These results are taken from a database of searched carried out overrepparttar last 60 days within all ofrepparttar 127870 major search engines, directories and Pay Per Click directories.

This list should highlight some keyword phrases that are being searched for, but that are not being overly competed for, these arerepparttar 127871 keyword phrases that you should be looking for.

Now some more in-depth research can be carried out which will tellrepparttar 127872 consultant, out of those pages said to be competing for a given keyword phrase, how many of them are actively competing rather than incidentally.

Step 3 – Final Draft

Now it is time to go back torepparttar 127873 client withrepparttar 127874 detailed list of actual search phrases used, and decide which of those are relevant torepparttar 127875 type of visitor you want to attract to your website.

Step 4 – Focus your content

Armed with this final list,repparttar 127876 content can now be written using relevant, searched for keyword phrases.


Getting it wrong

You can haverepparttar 127877 most professional website inrepparttar 127878 world, withrepparttar 127879 most user friendly interface, but if you are targetingrepparttar 127880 wrong keywords then you are targetingrepparttar 127881 wrong people. Therefore, your objective (to get more business, sell more products etc) cannot be met. All of your hard work will have been in vain as it will fall upon deaf ears (so to speak).

Getting it right

However, targetrepparttar 127882 right keyword phrases will attract in exactly those people that are looking for precisely what you are offering. Of course, when they find you, you will need to make sure you have also fulfilledrepparttar 127883 rest ofrepparttar 127884 criteria of professional design and user-friendly interface!


As with all marketing campaigns, you need to know your target audience, know what they want and then meet their demands. The internet offersrepparttar 127885 opportunity for you to get up to date marketing research data that means you can effectively achieve this quickly and cost-effectively. So makerepparttar 127886 most of it.

©Crystal Clear Internet Marketing Consultants Written by Nicky Nelson July 2004

Nicky Nelson is the proprietor of Crystal Clear a web site marketing & consulting company based in North Wales, UK. Having spent a number of years in Sales & Marketing, her area of expertise has naturally progressed to the Web. Crystal Clear offer a range of services to enable businesses to generate better results from their web site and digital marketing.

SEO Your PDF’s

Written by Kevin Kantola

Continued from page 1

The keywords that were input intorepparttar Document Metadata menu appear as a sort of list like this: treeswoodchips

Of course, this doesn’t mean anything really – it is howrepparttar 127869 search engines read this that counts.

How does it really work?

I’ve run some preliminary tests (and by this I mean very preliminary) and more testing will need to be completed to verify these results, but here is what I have come up with so far. When a PDF file was first opened in Acrobat 6repparttar 127870 Document Properties or Document Metadata title and author fields were already filled in withrepparttar 127871 file name and author’s initials (information received from MS Word)

Without filling in any extra data intorepparttar 127872 Document Properties or Document Metadata menu, Google usedrepparttar 127873 Title field information forrepparttar 127874 title inrepparttar 127875 results andrepparttar 127876 description inrepparttar 127877 results was acquired fromrepparttar 127878 body copy. Yahoo!, in older PDF’s userepparttar 127879 largest text onrepparttar 127880 page asrepparttar 127881 title text. In regards to more recently indexed PDF documents, however, Yahoo! is usingrepparttar 127882 Title field information asrepparttar 127883 title text inrepparttar 127884 search results. At this writing,repparttar 127885 description text inrepparttar 127886 search engine results comes fromrepparttar 127887 body text ofrepparttar 127888 PDF and notrepparttar 127889 Document Properties or Document Metadata text.

Thinking I might just get lucky (and hoping for quick results), I ran a few optimized and non-optimized PDF’s through some ofrepparttar 127890 more popular search engine spider simulators onrepparttar 127891 web, but these spiders did not handlerepparttar 127892 binary code very well. None of them returned title or meta tag information andrepparttar 127893 most popular keywords were snippets of binary code.

So, at this point, does it really pay to optimize a PDF?

The simple answer is, yes. The title tag and body copy can still be optimized andrepparttar 127894 major search engines will index it accordingly. As far asrepparttar 127895 Keywords and Description meta tags, well Google ignores this in PDF’s just as it does in HTML documents and Yahoo!, which does userepparttar 127896 description tag, is only half way to where it needs to be.

But Google and Yahoo! aren’trepparttar 127897 only two search engines / directories around and with algorithms changing allrepparttar 127898 time, perhaps someday soon eitherrepparttar 127899 SE’s will be able to fully read a PDF file or Adobe will offer a patch that will make PDF’s more SE-friendly. It’s only a matter of time, my friend. Will you be ready?

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Kevin Kantola head’s up SEO Resource, a California search engine optimization company devoted to achieving high rankings.

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