Keyword DensityWritten by Kristy Meghreblian
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you won't get high search engine rankings without right keywords. And remember, if your site has a lot of graphics or Flash animation with little content, we encourage you to consider a redesign. We understand that most site owners who fit into this category have spent a lot of money for these beautiful sites, but what is purpose if they aren't getting high rankings?That being said, here are a few tips on using keyword density to maximize your search engine ranking potential:1. Use our Search Term Suggestion Tool (powered by Overture) to research your keywords. This powerful tool will direct you to most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider heading meta tags first because they preceed and stand out from your main site content.3. Write keyword-rich content that not only satisfies search engine algorithms but is equally informative for customers visiting your site. This is most difficult part of writing your content - but also most critical.4. Try to write at least 300 words for each page on your site. Again, more content you have better chance you will have to include those all-important keywords you diligently researched and ultimately selected. 5. Too often we see content saturated with too many keywords that, as popular as they may be, just don't relate to site itself. Avoid doing this - it will only irritate potential customers. 6. Web sites should be updated on a regular basis -- don't let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content (keyword-rich content, that is!) and keep users coming back for more.
As Submit Today’s copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.
How to Optimize Your Website for Both Google & InktomiWritten by Jim Hedger
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Google's Gonna Get You Google-bot is like Borg in Star Trek. If you exist on web and have a link coming to your site from another site in Google's index, Google-bot will find you and assimilate all your information. As best known and most prolific spider on web, Google-bot and its cousin Fresh-bot visit sites extremely frequently. This means that most websites with effective links will get into Google's database without needing to manually submit site. As Google currently does not have a paid-inclusion model, every page in a site can be expected to appear somewhere on Google produced SERPs. By providing a way of finding each page in site (effective internal links), website designers should see their sites appearing in Google's database within two months of publishing.
We Now Serve Two Masters; Google and Inktomi OK, that said, how to optimize for both without risking placements at one over other. The basic answer is to give each of them what they want. For almost a year, much of SEO industry focused on linking strategies in order to please Google's PageRank. Such heavy reliance on linking is likely one of reasons Google re-ordered its algorithm in November. Relevant incoming links are still be extremely important but can no longer be considered "clincher" strategy for our clients. Getting back to basics of site optimization and remembering lessons learned over past 12-months should produce Top10 placements. SEOs and webmasters should spend a lot of time thinking about titles, tags and text as well as thinking about linking strategies (both internal and external). Keyword arrangement and densities are back on table and need to be examined by SEOs and their clients as new backbone of effective site optimization. While addition of a text-based sitemap has always been considered an SEO Best Practice, it should now be considered an essential practice. The same goes for unique titles and tags on each page of a site. Another essential practice SEOs will have to start harping on is to only work with sites that have unique, original content. I am willing to bet that within 12-months, Inktomi introduces a rule against duplicate content as a means of controlling both SEO industry and affiliate marketing industry. Sites with duplicate content are either mirrors, portals or affiliates, none of which should be necessary for hard-working SEO. While there are exceptional circumstances where duplicate content is needed, more often than not dupe-content is a waste of bandwidth and will impede a SEO campaign more than it would help.
The last tip for this article is, don't be afraid to pass higher costs on to clients because if your client wants those placements soon, paid-inclusion of internal pages will be expected. When one really examines costs of paid inclusion it is not terribly different than other advertising costs, with one major exception. Most paid-advertising is regionally based (or is prohibitively expensive for smaller businesses). Search engine advertising is, by nature, international exposure and that is worth paying for.
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198