Marketing: Key words to get to the top of search results

Key words to get to the top of search results

Written by Jeff Gilman

Continued from page 1

The second thing to do to decide on your key words is to visit repparttar search engines where you will register your site. Each one has a FAQ (frequently asked questions list) about how to best prepare a site to get registered.

The third and final thing to do is study repparttar 121184 traffic that comes to your web site. A study like this is performed with repparttar 121185 aid of a statistical package (e.g., Web Trends) that has a key word analysis feature. A sample is below.

Analysis of Key Words Referring People to Marketing for Idiots

Keywords Referrals web site templates 1127 email blasters 1190 web templates 903 email blaster 654 outlook mass mail 621 outlook send to a file of email addresses 601

My suggestion is to study repparttar 121186 habits of your competition and your customers carefully. Be like repparttar 121187 fisherman who takes a moment to ask, "what are they biting on", and "where is repparttar 121188 action". If you do this, you will get better results from your search engine registration.

For more information on how to implement key words, see repparttar 121189 article entitled Design your web site to get search engine registration.

Comments on this article? Contact me!

Jeff Gilman

jgilman@marketingforidiots.com

www.marketingforidiots.com

Mr. Gilman is the President of Galileo Consulting and Marketing for Idiots. He brings over twenty years of diversified business experience to his businesses from government, private sector and international consulting.

Design your web site to get registered with search engines

Written by Jeff Gilman

Continued from page 1

Marketing for Idiots: Bulk Email blasters, Internet PR books and Web Site Templates.< itle> <p>Importantly, you can visit your competition and see how THEY promote themselves by seeing THEIR meta tags. You should do this with your competitor's web sites. You can learn a lot about what works by looking at what has worked. The two above tags and<IMG height=12 src="/the2.jpg" alt="repparttar "> title are where engines get their key words and descriptions. <p>The keen observer might say that there is a lot of redundancy in these tags and title. The words marketing, public relations, and mail blasters are repeated over and over. Is<IMG height=12 src="/the2.jpg" alt="repparttar 121183"> author simple? Was his last job with<IMG height=12 src="/the2.jpg" alt="repparttar 121184"> Department of Redundancy Department? He may very well be and it probably was. But<IMG height=12 src="/the2.jpg" alt="repparttar 121185"> search engine spiders and flunkies are even simpler. They only know what is important if you tell them – repeatedly. And then tell them again. Redundancy is a very good thing at this point. So work some redundancy into your tags and title.<p>Not all spiders and flunkies read<IMG height=12 src="/the2.jpg" alt="repparttar 121186"> meta tags and HTML code. Some read<IMG height=12 src="/the2.jpg" alt="repparttar 121187"> text on your web pages. What is important is they use rules about what is significant and what to read. First, they read<IMG height=12 src="/the2.jpg" alt="repparttar 121188"> title at<IMG height=12 src="/the2.jpg" alt="repparttar 121189"> top of<IMG height=12 src="/the2.jpg" alt="repparttar 121190"> page and figure that is what you are. Imagine for example's sake you are a veterinarian and you own Dr. Bob's Clinic. Doctor and Clinic are words that will register - but they won't help you very much. People who look for veterinarians on a search engine will probably do a search for 'vet', 'veterinarian', 'veterinarian' + 'city', etc. Therefore, to get placed to answer these searches, Dr. Bob should change<IMG height=12 src="/the2.jpg" alt="repparttar 121191"> title on his web site to 'Veterinary Clinic of Palm Beach. So spend a lot of time on<IMG height=12 src="/the2.jpg" alt="repparttar 121192"> title. <p>Spiders also look at<IMG height=12 src="/the2.jpg" alt="repparttar 121193"> text at<IMG height=12 src="/the2.jpg" alt="repparttar 121194"> top of<IMG height=12 src="/the2.jpg" alt="repparttar 121195"> page to see what you do. And like you and I, they tend to lose interest after<IMG height=12 src="/the2.jpg" alt="repparttar 121196"> first paragraph. So spend a lot of time on that first bit of text. And repeat yourself. And then repeat yourself again. And keep hammering those key words into<IMG height=12 src="/the2.jpg" alt="repparttar 121197"> text. Again, if you were Doctor Bob, you would want your first paragraph to include key words in<IMG height=12 src="/the2.jpg" alt="repparttar 121198"> following way: 'Dr. Bob Clump, Palm Beach Veterinarian, specialist in pet medicine.' This one sentence answers 3 searches (i.e., search for "Dr. Bob Clump", "palm beach vet", and "pet medicine".) <p>When you think you have it right put on your Homer Simpson hat. Dumb yourself down to<IMG height=12 src="/the2.jpg" alt="repparttar 121199"> level of an under-paid flunky on<IMG height=12 src="/the2.jpg" alt="repparttar 121200"> night shift and see if you still get<IMG height=12 src="/the2.jpg" alt="repparttar 121201"> gist of what your web site is all about. Then simplify it with even more powerful and direct words.<p>By<IMG height=12 src="/the2.jpg" alt="repparttar 121202"> way, when I say spiders read text I mean exactly that. They don’t read graphics. If your keywords are really graphics or icons<IMG height=12 src="/the2.jpg" alt="repparttar 121203"> spider can’t understand them. So if your web designer is afflicted with art-directoritis (an incurable condition in which<IMG height=12 src="/the2.jpg" alt="repparttar 121204"> afflicted party strives for ‘beauty’ at<IMG height=12 src="/the2.jpg" alt="repparttar 121205"> expense of pleasing<IMG height=12 src="/the2.jpg" alt="repparttar 121206"> spider) dump her. Fast. And get some text on<IMG height=12 src="/the2.jpg" alt="repparttar 121207"> front page.<p>It is possible to get well listed without doing all this work and it happens all<IMG height=12 src="/the2.jpg" alt="repparttar 121208"> time. But it is dumb luck, or a paid listing, or<IMG height=12 src="/the2.jpg" alt="repparttar 121209"> site as been around so long that it has crept to<IMG height=12 src="/the2.jpg" alt="repparttar 121210"> top of by some sort of sympathy algorithm. Do<IMG height=12 src="/the2.jpg" alt="repparttar 121211"> work. You’ll be happier in<IMG height=12 src="/the2.jpg" alt="repparttar 121212"> end.<p>That is<IMG height=12 src="/the2.jpg" alt="repparttar 121213"> really important stuff. Get your key words and description properly worked into your site and you have given yourself<IMG height=12 src="/the2.jpg" alt="repparttar 121214"> best opportunity to get properly listed on<IMG height=12 src="/the2.jpg" alt="repparttar 121215"> best search engines.<p>Comments on this article? Contact me!<p>Jeff Gilman<p>jgilman@marketingforidiots.com<p>www.marketingforidiots.com <p> <br><img src="images/ata.gif"><br> <p>Mr. Gilman is the President of Galileo Consulting and Marketing for Idiots. He brings over twenty years of diversified business experience to his businesses from government, private sector and international consulting.<br><br><br></font></td></tr><tr><td> <a class="mlink" href="Key_words_to_get_to_the_top_of_search_results-21184.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('googlesyndication.com') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script>  <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src="http://s19.sitemeter.com/js/counter.js?site=s19improve"> </script> <noscript> <a href="http://s19.sitemeter.com/stats.asp?site=s19improve" target="_top"> <img src="http://s19.sitemeter.com/meter.asp?site=s19improve" alt="Site Meter" border=0></a> </noscript>   </body> </html>