(5) Do you offer advertising to third parties in your publication? If so you must inform your subscribers. They are agreeing to receive mail from you. Make sure they understand that subscribing also means possible third party advertisements.

I personally prefer to itemize my intentions and devotion to not spamming. Each primary point is then laid out.

Its important to keep in mind that you are building a business relationship with your subscribers. You must explain to them at sign up how your publication is dispersed. How many times per week should they expect to receive email from you? Do you anticipate this changing in near future? Will they be getting third party advertisements?

As a final remark, your spam policy is also protection for you. People may forget what you have told them at sign up and report you all of a sudden as a spammer. I recommend putting up your spam policy, with a check box such that they must read in it order to process their subscription. In advent that you are accused of any form of spam, your policy is testament to your intentions. If you have strictly followed key elements laid out for your subscribers you should then have nothing to worry about.

For more references on current law and problems check out:

http://www.spamlaws.com/federal/108s877.html http://www.cnn.com/2004/LAW/04/28/internet.spam.ap/ http://www.spamhaus.org/news.lasso?article=150

Writing articles is a great way of promoting your ezine, website, or products. Simply write a short article of 500-1000 words on subject of your choice, preferably about your home business and submit them to article directories. At end of each article you get to use a author resource box to tell reader about yourself. This is where you promote your ezine, website or product. Use four to six lines to give your name and details. Then submit your article to article directories that are always looking for quality content. Here are some of article directories I use. http://www.authorconnection.com/ http://www.addme.com/nlsubmit.htm http://www.allnetarticles.com/ http://www.articlecentral.com/ http://www.articlecity.com/ http://www.articles911.com/ http://www.bestparentingresources.com/Article.html http://www.boconline.com/sub-art.htm http://www.business-dynamics.com/resource_library/index.html http://www.businesstoolchest.com/articles/submit.shtml http://www.bytesworth.com/articles/ http://cerebuswebmaster.com/onsite/articles.html http://www.certificate.net/wwio/ideas.shtml http://www.clickforcontent.com/ http://www.connectionteam.com/ http://www.digital-women.com/submitarticle.htm

Tools

There are some tools you will need in order to deliver your ezine to your subscribers. A good autoresponder is a must if you hope to have thousands of subscribers to your ezine. Autoresponders house your ezine and subscribers on one system and automatically send your ezine to your subscribers. The autoresponder takes care of when to send subscriber next addition of your ezine based on intervals you set. Another good tool to use is a pop-up or pop-over ad on your website for those that are visiting your website. The pop-up/over ad will capture prospects name and email address and send it directly to your autoreponder. Once you have them in your autoresponder you start to develop a trust relationship with your subscribers, this is important because once your subscriber feels like they can trust you they are more likely to buy what you are selling. Good luck with your ezine marketing!