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(5) Do you offer advertising to third parties in your publication? If so you must inform your subscribers. They are agreeing to receive mail from you. Make sure they understand that subscribing also means possible third party advertisements.
I personally prefer to itemize my intentions and devotion to not spamming. Each primary point is then laid out.
Its important to keep in mind that you are building a business relationship with your subscribers. You must explain to them at sign up how your publication is dispersed. How many times per week should they expect to receive email from you? Do you anticipate this changing in near future? Will they be getting third party advertisements?
As a final remark, your spam policy is also protection for you. People may forget what you have told them at sign up and report you all of a sudden as a spammer. I recommend putting up your spam policy, with a check box such that they must read in it order to process their subscription. In advent that you are accused of any form of spam, your policy is testament to your intentions. If you have strictly followed key elements laid out for your subscribers you should then have nothing to worry about.
For more references on current law and problems check out:
http://www.spamlaws.com/federal/108s877.html http://www.cnn.com/2004/LAW/04/28/internet.spam.ap/ http://www.spamhaus.org/news.lasso?article=150
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Home Business Resources and Tips site. He can be reached at mailto:email@example.com .