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I can honestly say that speaking (seminars and training courses) and writing how-to manuals are two things I would do for free if I already had all resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.
As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.
Beyond that, when you tell people (who will inevitably ask, “What have you written?”) titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!
All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, bottom line is bottom line: PROFIT!
Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating best price to maximize sales and generate a worthwhile profit.
Best Regards, Robert Brents, "The 80/20 Guy" http://www.RobertBrents.com For your free four-lesson e-seminar, How To Write, Publish, Market & Promote Profitable How-To Manuals, email mailto:email@example.com Copyright 2001 Robert Brents and Blue Gecko Press.