The Flesch Reading Ease score rates text on a 100-point scale; higher score, easier it is to understand document. For our how-to manual, aim for a score of approximately 60 to 70.

The Flesch-Kincaid Grade Level score rates text on a U.S. grade-school level. For example, a score of 8.0 means that an eighth grader can understand document. For most standard documents, aim for a score of approximately 7.0 to 8.0.

I’ve mentioned word processing programs several times in reference to writing your how-to manual. You are certainly not required to use a computer or a word processing program to write your how-to manual.

I know of several writers who prefer to write (at least first draft) with a pencil and legal pad. An advantage of handwritten draft method is that you can carry it with you conveniently practically wherever you go. And it’s available and ready to be used quickly, without having to wait for a laptop computer to boot up. I always carry a notepad (or my handheld palm-style computer) to jot down ideas whenever they occur to me. (I just haven’t figured out how to take it into shower with me yet!)

And there’s one other method I’ve referred to that I personally like in certain situations: audiocassette recorder.

I can honestly say that speaking (seminars and training courses) and writing how-to manuals are two things I would do for free if I already had all resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.

As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.

Beyond that, when you tell people (who will inevitably ask, “What have you written?”) titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!

All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, bottom line is bottom line: PROFIT!

Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating best price to maximize sales and generate a worthwhile profit.