CLEANING AND COMPRESSING YOUR MAIL DATA

This is an important part of your email management. When you no longer need an email, it should be deleted. When you first delete an email, your software will send email to Trash Bin. Your email is not actually deleted until you first empty your trash bin.

Emptying your trash bin compresses mailboxes from where email was originally filed. This is absolutely paramount to protection of your email data. If you go too long between compressing your email data, then your email data could become corrupted and you might need assistance in recovering your email data.

Even after you have emptied your trash, Compressing Folders is a recommended step to prevent other data corruption. Once you understand that an email does not actually move from one folder to another until folder is compressed, then you can better appreciate this advice.

As an example, when Email A comes into your main Inbox, data connected to Email A appears in two files. One file contains header and body of email. The other file contains only email header information.

When an email is moved from one folder to other, only header information is actually moved. The body information will not be deleted from original folder until which time original folder is compressed.

This explains purpose of emptying trash AND compressing folders. If email was simply moved from Inbox to another folder, then emptying trash is not enough. The original placement of email is not actually removed from file that contains body information until message has been designated for compression.

To empty your trash:

OUTLOOK EXPRESS: Click on Edit - Empty 'Deleted Items' Folder. To compress remaining folders, click on Tools - Options, then click on tab for Maintenance. Then click button that says, "Clean Up Now". Once compression is completed, click OK.

EUDORA: Click Special - Empty Trash. To compress remaining items that need compression, then click on Special - Compact Mailboxes.

NETSCAPE MAIL: Click on File - Empty Trash Folder. To compress mailboxes, click on File - Compress Folders.

I cannot stress enough how important it is that you utilize tools for emptying trash and compressing mail folders. Protecting your email data on a regular basis is good practice for avoiding disaster in your mailbox.

So many of us rely upon our email software to keep our online business running smoothly. Once you master tools provided in your email software, your online business will run smoothly also.

Let me share one important lesson I l've learned about computer software. One should never be afraid to try new things. Learning how to get most out of your software relies upon your willingness to dig in and learn how to use it.

Once you learn how to use your software to its full potential, then your life will be greatly simplified and your effectiveness will be dramatically improved.

At $10, our projected weekly earnings are $10,000. When we sell product at $50, we know that we can earn $25,000 per week. Most importantly, we know that we can earn $29,250 when our product is priced at $45.

With imaginary testing we have done on our imaginary product, we can easily see that selling our product at $45 per item will earn us more money over long haul.

Thus, when we make decision for a national rollout of our product, then we will price our product at $45.

Of course, this is a very simplistic analysis of point I am trying to make. Though simple, I believe this analogy will help you understand methods of developing a product's prices.

PROMOTION

Promotion, on other hand, is process of notifying consumers for your product or service of your availability to serve them.

Methods of promotion vary distinctly and should be arranged to meet very specific goals.

As with product, place and price, promotion should not be left to chance. You should test every ad, every media, and every price point to determine best bang for your promotional dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in most important element concerning cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your time into cost of your promotional accounting.

I say this because too many online promoters lose sight of this concept and spend 20 hours to generate one sale while using free advertising. Even if you rate your time at federal minimum wage, then you will have invested $105 of your time for one sale that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on Internet call themselves marketers. Yet, most of these same people are really just promoters wrapped in label of a marketer.

True marketers do not promote without a lot of advance work. They spend time planning, testing and measuring their actions and results to get most out of every dollar spent and earned.

Entrepreneurs finesse art of marketing as they build their company into a major enterprise.

If you are a promoter who does not keep an eye on total marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional marketer does. Make sure that every dollar spent is spent well. Make sure that every dollar earned is put to good use. Market well so that when people of next generation look at your life, they will see a fine example of a successful entrepreneur that they will strive to emulate.