Web Sites that Don't Move Prospects to Action Many small business owners direct prospects to a web site where they have more extensive content covering available services and products. I constantly get calls from people who have been successful at attracting prospects to their web site, but generate few sales.

Once prospects get to your web site make sure content and visual organization moves them to take action you want them to. Whether it is providing them with ample opportunities to fill in your service inquiry form, or including a subset of your product catalog in your web page navigation bars, help prospects move to client and customer status.

Lack of Follow Up Sometimes making a sale requires sending a note or picking up phone and calling your prospects. If you have an effective lead generation strategy, prospects will provide you with their contact information and problem they want solved. Use web, email, and phone to follow up and close sale.

Lack of Tracking If you are making more from your advertising than you are spending, you're ahead. Frequently small business owners can't tell you which of their efforts helped bring in business. Track each of your ad campaigns and you'll know where to spend your money in future, what to modify and what to eliminate.

- Do you know how many sales and how much money you made as a result of each of your advertising campaigns?

- Are you making any of above common marketing mistakes?

- What elements of your marketing should you change?

Put your marketing house in order. Fix your strategy and your materials. If you don't know what to change or how to change it, use experts to help you with strategy, copyrighting, design, PR, and media placement.

Avoid these common marketing mistakes and you'll find ore people contacting you about your products and services and that your making more than your spending on your advertising.

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