The Spam Arrest challenge/response system effectively blocks all spam while still allowing friends, family and trusted contacts to email you without risk of being filtered out by imprecise software systems.

So How Do You Keep Your Newsletter From Being Blocked?

Here are some tips to help your Newsletter reach your subscribers:

DO NOT send your newsletter unsolicited. Be sure your customers have requested to be on your subscriber distribution list – using an auto responder, like Aweber, that requires your subscribers to opt-in and confirm that then have requested your Newsletter will help keep you off blacklists.

Use your Newsletter’s name in subject line. Your subscribers should recognize your Newsletters name. Using subject lines that are full of hype and so called trigger words may get your Newsletter blocked by Spam filters.

NEVER TYPE IN ALL CAPS. This will surely get Spam filter red flags raised and your email forwarded to dreaded blacklists.

Words like “Free”, “Limited Offer”, “Money” even “home business” will engage most Spam filters.

The simplest words like “remove” should be avoided as well. Use “unsubscribe” in your directions to subscribers that want to stop receiving your Newsletter.

Spammers most often use free email addresses – so you should avoid using them at all costs. Send your Newsletter from a reputable domain name – one that matches your own website would be best.

Never send attachments with your Newsletter. Attachments put a fear in most email recipients and will tag your email as Spam.

Your Newsletter will most likely have words within text that trigger Spam filters – these words like “Free” and “Home Business” can be easily disguised by adding a period or hyphen between two letters – do not over do it though. It will not be long before this tactic will be a trigger for top Spam filters, so keep up with all aspects of best Spam filters so your Newsletter will reach your subscribers.

Copyright 2005 – Tim Somers, 3G Enterprises, LLC

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