Include ways to collect email addresses from visitors - a site or product review, or a guest book to sign, or a trivia questions to answer - come up with some way to make people leave you with their email or contact information. You can then communicate with them about some new situation you want them to know about. Always give them a chance to be removed from your list - but if you offer useful updates, they will likely want to stick with you.

Ask your visitors to refer page to their friends, and reward them for it. Let them know they are valued and you are looking out for them - give them a reason to WANT to refer your site to others. Give your visitors an easy way to bookmark your page, and to WANT to bookmark your page.

Offer new games to play, stock quotes that are current, news feeds, or some other type of changing information. Just get them to come back and visit. Leave them with a cliff-hanger. Make them want to see what you do or say next. Just get them to keep coming back for more - and make sure to update your site to make sure they come back and can depend on you!

Example of embedded:

3) Linked: In my opinion, best method to use. You place a link to CSS between tags on your web pages. The link looks like this:

The style sheet is a separate text document that is saved with a .css extension like this: style.css.

So now that you know your three options for using CSS, how do you write code? Every style sheet rule starts with a selector followed by braces. A selector is any part of HTML coding like P, Font, Body, etc.

Here's what it looks like in action:

P {font-size: 12pt}

The P above is selector and font specification between braces is property. This code says that all paragraphs will be 12 pt font in size.

A rule can always have multiple properties. Semicolons separate multiple properties, commas are used to separate multiple selectors.

Example:

P { color: black; background-color:white; font-size=12pt }

This code says you want all paragraphs black with a white background and a 12 pt font. (Why anyone would want that is beyond me; it's just an example so go with it.)

You can always group more than one selector tag like this if you want them all to look same.

TD,H2,H1 { color: Red; background-color:pink }

This would make all table cells, and heading 1 and 2 tags red with a pink background. Attractive don't you think? Again, this is an exaggeration to prove a point (even if it is gaudy).

Selectors are not case sensitive, so "P" is same as "p."

H2 { color: blue } this would make all heading 2 tags blue in color.

As you can see from these examples, CSS is not that hard to pick up and can really give you more control over your website's appearance. For further information, check out some of these informative sites and you'll be a CSS pro in no time at all:

http://www.InternetBrothers.com/CSS_Basics.htm http://www.users.f2s.com/faq/cssbasic.php3 http://www.freewebmastertips.com utorials/css http://www.builder.cnet.com/webbuilding/pages/authoring/CSSCenter/

There are also software programs you can download that will make creation of CSS so much easier:

TopStyle http://www.bradsoft.com opstyle/index.asp

Dutch's CSS http://www.dutchthewiz.com/styles/Default.asp