Take a look at a few of ‘TOP’ Internet based company’s websites like Adobe.com. The largest image on their Home page is 6 Kb. There is no Flash no, ‘bells and whistles’. Even Microsoft.com has one small, unobtrusive ‘flash’ component in bottom left corner and their largest image is 18 Kb. And believe me, these two would have access to it and could afford it in truckloads.

A couple of people have been surprised to hear recently that 80 percent of private Internet users in U.S. are still using ‘56kbps dial up modem’ connections (according to research firm Instat-MDR). So, by building a website that is only accessible in a reasonable amount of time to DSL users, you are effectively disqualifying yourself from visits by 80 percent of people likely to be interested in your product or service. They will not wait. There are too many other websites to choose from.

It is far more important, provided your website looks reasonable and is functional, to devote your energies to keyword rich content, site maps, privacy policies and other standards that seem to be missing from a lot of websites. The things that Search Engines like to see and will reward with higher rankings. A ‘crawler’ can’t see fancy flash gizmos or premium quality images over 100 kb each. They can only see things that make a website worthwhile to people who are looking for specific information and product with a need to navigate their way to what they want.

If you’re not selling or promoting anything and your website is simply a ‘showcase’ of some sort – fine, do whatever you like and make it as fancy and as visually rich as you like. But if you want serious visitors who are genuinely interested in what you’re selling or promoting, start with basics first and when you have your website working effectively for you, then you can worry about window dressing, if you must. But I wouldn’t bother.

Here is an example of a page I built around SearchFeed advertising model. Notice that I have made look of their box compliment my own page. Also a key here is that as advertisers with SearchFeed change so does content on my site and I never have to do anything except add some easy code one time.

http://www.team-schuman.com/make-money/homebasedbusiness

I have an article on page and I change that periodically as well.

5. Start a Link Exchange Program. This is a little harder to set up and is time consuming, but I have found it to be worth effort. In a future article I will go into detail on how to properly do link exchanges. For now just let me say that linking is a great way to constantly be adding new content to your site as you link with new websites that compliment yours.

One company who does a great job if you don’t want to spend much time linking is LinksManager. They manage reciprocal links, and help increase your website traffic through linking with other like-minded quality sites. Check them out here:

http://www.linksmanager.com/

6. Think outside box. It is worthwhile to continue to think of new and easy ways to keep adding fresh content to your website. Go to Google and do a search for “Fresh Content For My Website” without Quotation marks. Currently there are Over 1.9 million results that come up. Everything from cut and paste charts, to RSS feeds and a whole lot more.

In conclusion "Content Really Is King. I have found my position with search engines improve dramatically when I really started building more web pages and adding more fresh content.

It is time consuming at first, but payoff in long run is worth effort when search engines reward your effort and your traffic and income grow proportionally as well.