--- solo ads

Here is where framework of your online business is built. You've got a nice foundation of first time visitors coming to your site, but now it's time to build frame.

Those first time visitors are probably going to leave. It's hard to imagine, but that's what happens. They saw your site, saw products, maybe signed up for your opt-in list (you have one right?), but they will leave.

Solo ads are brick to head that triggers their memory, gives them more information, instills emotional desire, and transports them to your site ready to do a little more than sign up for your list. They will want to spend money.

I like to think of these ads as not really ads at all. Kind of in between a classified ad and an article. A classified ad's sole purpose is to sell reader into visiting your site. Fast, and maybe a little hyped copy, hits reader and before they have time to think... they're at your site.

A solo ad follows that up with an assault on their emotions.

The best way to use these is to place them in exact same ezines that classifieds ran in. And if you can, have website owner dedicate a complete page, on their site, to your solo ad. And, you can always send it to ones that already signed up for your list.

The two types of ads must work together. They are not seperate, but have same goal. Targeted traffic.

Note: for more information on solo ads check out my ebook

--- articles

Here is where we actually build your business. Classifieds are foundation, solo ads are framework, articles are completed building.

Articles that deal with your topic, and are read by a targeted audience, can build your business faster than anything else. This is where you ultimately seperate yourself from other affiliates or competitors.

Establish yourself as expert. Why spend so much time using tools and materials from other people, giving them "expert" status, while you spend all your time advertising their product?

Write your own article. Submit it to ezines, and websites, that deal with topic. Cash in.

It really does work that way.

Nothing, not even a free ebook, can build a tremendous amount of consistent traffic like an army of articles circulating around Internet.

The secret of course to articles is to be dedicated to it. Release at least one a week and more if you can. This way you;

keep publishers supplied with fresh material

establish yourself as a resident expert

create an environment where people actually want to buy from you

lay groundwork for your own products Caution!

Just like ads, a super duper, shiny new software program that automatically submits your article to hundreds of different ezines and directories will do nothing for you. I'm a firm believer in doing it yourself. And this really applies to articles.

Do you really want your article sent to an ezine that deals with home repair if you article is one on fishing? I don't either. Search. Search. And search some more.

What Happened To The Roses?

It gives me great pleasure to report that after taking my advice and following this simple three step advertising plan, my distraught client now has beautiful, healthy roses. Why?

Because, instead of spending all her time wondering why her advertising isn't working, she knows exactly what to do and can enjoy her work. Thus, giving her roses attention they need.

You don't need to worry about advertising if you have tools you need. Automatic submitters and ads supplied by affiliate programs will hurt your business instead of helping it.

Develop these three basic tools and you'll have an unstoppable advertising campaign that will always work.

Is market saturated with this type of product?

What type of ads are your competitors using?

Are any of other ads pulling traffic? (you would find this out by asking owner if person buying ad space has been consistent with buying ads) There is a lot of information you can get to make sound, profitable decisions with once you see what's actually happening in ezine.

Of course, if there are a lot of competing ads then you would not choose to advertise in that ezine at this time. Shelf it until a later date.

How Many Ads Are In Each Issue?

Along with getting information on types of ads that are included in ezine, it's also very important to see for yourself just how many ads are included with each issue of that ezine.

Being in advertising, and putting together ezine advertising campaigns for my clients, I have ezine publishers contacting me inquiring if I have any clients that would place ads in their ezine. If they have more than five ads in their ezine, I will not recommend them.

I know that sounds harsh, but you just can't compromise on that. Remember, I wrote purpose of advertising in ezines is to get your ad read? Well, that won't happen if there are already ten other ads competing for each subscriber.

Now, let me clarify that these ads I'm talking about are outside ads. Meaning ads that people have submitted and are not owner's.

How Many Solo Ads Are Sent Out Each Week?

No matter what type of ad, small classified or solo, amount of special mailings, announcements, extra issues, or solo ads that are being sent out each week is something to worry about.

It's something I call "inbox saturation". If subscribers are receiving more than two emails from an ezine publisher a week, they will let them pile up in their inbox without looking at them. Then later in time they just delete them to clean out their inbox. You ad is not seen.

Ezine publishers have a responsibility to their subscribers to keep them informed and be respectful of their time. Too many emails means a lot of them don't get read.

Do The Articles Best Fit Your Product?

If you want to effectively advertise in ezines this is most important thing to look into.

The second purpose I mentioned at beginning of this article was to have reader respond to your site. The best way to do that is if articles being written and published each week will presell your product. This is why it's so important that you pick ezine that "fits" your product.

Let's go back to joint venture example and you chose to advertise in copywriting ezine. The articles are about copywriting techniques and have nothing to do with joint ventures or their importance. Will that presell your product?

Not effectively.

But, if you chose an ezine that publishes articles about advertising, marketing, and/or joint ventures, these articles are actually preselling your product for you. Then once reader finishes article, and are fired up about advertising, they see your product... they visit your site.

Of all these principles of ezine advertising, this is most important. You will see much higher responses, and sales, if articles published tie in with your product.

Note: Another reason it's so important to email owner and establish a relationship is to find out which articles are being published, and when. You can also request special placement after article.

Ezine advertising is your business. Don't be fooled by slick advertising gimmicks claiming thousands of hits to your site with no work. No other advertising strategy, besides Pay per click search engines, can give you exposure as ezine advertising.

Use these principles in your advertising campaigns and I guarantee that you'll see an instant increase in traffic and sales.