In 1989 Okoye enjoyed his finest season for Chiefs rushing for 1480 yards. In addition to his stats he collected a number of awards after season: named Running Back of Year, First team All-Pro, voted AFC Player of Year by NFL Players Association, received Mackie Award for most touchdowns by an AFC player, voted Chiefs' Most Valuable Player, Quarterback Club named him NFL MVP and won Ed Block Courage award, one of most prestigious awards in football. He later became 30th member of Chiefs' Hall of Fame.

For information on Christian Okoye please call Keith Hunt 909 987 1233 or go to: http://www.camelotmarketing.com/speakers_bureau/christian_okoye.html

For information on Mo-Ark Sports Card Show please call Tim Belk 417-781-4422

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Heads is now an even shorter price and represents no value. Tails now stands at a slightly better price but still only represents 'true odds' or likelihood of winning at 1/1 or 50% and so is not value.

The event continues and still betting favors heads. Why? Well 'average bettor' does not really understand 'value', he does not understand that heads might well be a bad bet or hold no value. He just enjoys betting and since 'heads' is winning - he wants to bet on heads.

The bookmaker balances his books again with a dramatic shortening of odds for heads to 4/9 and a lengthening to 6/4 on tails.

At this point professional bettor would step in and begin to place bets on tails. He knows that he has got value at 6/4 (+150 US), for an event where 'true odds’ of success are 1/1.

As long as he bets at this price (6/4) or any 'value' price, professional will win in long run.

Naturally, it is not as easy to assess 'true odds' in sports events because there are so many variables, however, with experience it can be done, especially if one specializes in particular sports events.

The author has been a professional sports bettor and trader for seven years and helps advise a number of sportsbooks:

Gameday Sportsbook SportingBet VIP Sports Group