In essence, theory of Kaizen can be compared to fable of “the rabbit and tortoise”; a rabbit and a tortoise are going to race each other from one end to other, rabbit runs fast and quick but gets burned out very fast, while tortoise takes it slow but keeps his pace and even slowly increasing it at times, and in end he gets past rabbit and wins race. The quick rabbit that is all burned out, and lays in grass beside road halfway through race, thinks for himself, even I, will take it slow and increase my pace as I go along next time.

In this fable Kaizen is tortoise and just like tortoise slowly improved his pace, so can a business person improve business that is being conducted. Since it is better to take it slow and learn on way meanwhile you keep improving all aspects of business, rather than to rush things through just for sake of getting it done.

A famous quote that I heard once goes like this “Rome was not built in a day...but alas...it was built indeed”.

Copyrighted by Kaveh Fard

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7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about people. They may just buy your product to donate to charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy greater chance of them purchasing.