Need more proof? Try it yourself. Create a link on your site that says something like: "For least expensive high quality widgets, click here". Obviously, change "widgets" to something you want to actually sell. Also make sure you use some method to track click-thru rates and sales. Expose that link to a test group of visitors and record your results. Now repeat with following progressively shorter phrases:

Least Expensive/high quality widgets Least Expensive Widgets Cheap Widgets Widgets

In almost all cases, you will find that your click-thru rate will increase as phrase becomes shorter. In most cases, you'll also notice that total revenue will increase as well. Your revenue per click will level off at some point. This is point of most efficiency.

Try same exercise with your one-page sales letter. Start off with 10 paragraphs and slowly start to eliminate least useful paragraphs. You should notice same effect. Eventually, your revenue per visitor will level off and tell you that remaining paragraphs all say essential things to sell your product. Then you can start trimming out sentences. finally individual phrases and words.

The goal is to tell your prospects enough about your product/service that they are ready to buy and NOTHING MORE. Anything more than these essentials is just going to convince them that your product/service isn't right for them.

Of course, you must be sure to tell them essentials so that they make an informed decision. This isn't a call to be dishonest by leaving out essential information. It is actually a call to be more honest by leaving out extraneous information that would confuse and drive away potential customers.

BL: A few of my articles are in eBooks. 32 of them are compiled into a print publication titled, "How To Build A High-Profit Business On A Low-Impact Budget" (http://BobLeduc.com/highprofit.htm)

MS: Bob, is there any particular program or software that you find especially useful as an Ezine Writer?

BL: Yes. 2 programs:

#1. MS Word. I use this word processor to write my articles. I created a template with formatting I want for writing articles. The built in word count tool helps me control size of an article as I write. Then I can save article as plain text with line breaks at 60 characters per line ...the format I use for submitting to publishers.

#2: I use WorldMerge by ColoradoSoft to email articles to publishers on my list. It creates individual email messages with personalized information merged into each.

MS: It sometimes seems that everything that could possibly be written about has already been written about. What would be your response to that?

BL: Maybe every subject was been written about. But not every aspect of every subject has been covered. Plus, world is changing -- FAST. Every change creates more things to write about.

MS: What would you say is single most important style tip for writing a good Ezine Article?

BL: Make your articles easy to read. Use simple, easy to understand words and examples. This is easy if you only write about things you do yourself -- or things you learned yourself by trial and error.

MS: And finally Bob, what would be your advice to someone who wants to write Ezine Articles but has never written for Internet before?

BL: (1) Recognize that most of articles you read were written by someone just like you. (2) Choose a topic you know a lot about from personal experience ...even if others already wrote articles about it. Then force yourself to start writing YOUR article on that topic.

MS: Thank you Bob.