KICK-STARTING BODY COPY

Written by Pat Quinn


Continued from page 1

It should not, decidedly not, be talking about something entirely different from what is contained inrepparttar headline – as a lot of so-called copywriters tend to do. This merely diverts your prospect’s attention from your major proposition. Always remember thatrepparttar 100712 reason he is bothering to read your body copy is because he has been intrigued by your headline. He wants to be sure he has understoodrepparttar 100713 message.

All right, withrepparttar 100714 opening para written,repparttar 100715 rest should write itself. Your second para should talk aboutrepparttar 100716 features ofrepparttar 100717 product. How it works. What it does. How fast it operates – that kind of thing. And if it has a lot of features, expand your writing into a third and fourth paragraphs if necessary.

This done, your penultimate para should refer back torepparttar 100718 headline – once again reiteratingrepparttar 100719 benefit. After that, all you need is a call-to-action paragraph; one that describes where, how and whenrepparttar 100720 product can be bought.

And that, in a nutshell, is how to construct body copy. The formula, however, is not set in stone. Just so long as your first paragraph is always a re-work ofrepparttar 100721 headline message, you can do more or less as you wish withrepparttar 100722 rest of it.

Simple – isn’t it?

Patrick Quinn is an award winning copywriter with 40 years' experience ofrepparttar 100723 advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com

Patrick Quinn is an award winning copywriter with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com


Advertising Your eCommerce Web Site

Written by Lisa Maliga


Continued from page 1
5.Write articles about your products/service. Be an online expert. What makes your site so unique fromrepparttar thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don’t over promote your product, but concentrate on what will help others. It’s highly recommended you include at least two or three testimonials. 6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites. 7.Free classifieds. These can sometimes get you listed inrepparttar 100711 search engines, but don’t expect too much response from them. 8.Offer a freebie. For example, if you have an eBook for sale, you won’t giverepparttar 100712 entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.

Follow one or more of these helpful tips and watch your online business bloom!

Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.


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